E*TRADE from Morgan Stanley · 14 hours ago
Digital Assets Product Lead - Executive Director
Purchase, New York, United States of America
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $250K/yr
10+ years expMorgan Stanley Wealth Management is seeking an Executive Director to serve as the Digital Assets Product Lead, responsible for defining and executing the digital assets product strategy and roadmap. This role involves managing the end-to-end product lifecycle and ensuring alignment with regulatory requirements while translating market needs into actionable product capabilities.
BankingFinanceFinancial Services
Responsibilities
Design and own the product vision, strategy, and multi-year roadmap for digital assets capabilities within Wealth Management, including near-term priorities, sequencing, dependencies, and investment needs
Identify and evaluate opportunities across client segments, advisor workflows, and channels; translate competitive and market insights into actionable product priorities
Develop a roadmap guided by business cases and outcome-based prioritization, including adoption targets, revenue/AUM impact, client outcomes, and service/operational metrics
Serve as a digital assets SME across topics like cryptocurrencies, tokenization concepts, stablecoins, market structure, custody/settlement models, and the evolving regulatory environment
Provide guidance to internal stakeholders (e.g., Wealth Management leadership, platform owners, advisors, and product partners) on product capabilities, client suitability considerations, and operational implications
Maintain a forward-looking point of view on market and regulatory developments and translate those insights into roadmap recommendations and internal education
Lead execution of multiple cross-functional digital assets initiatives across Wealth Management, managing delivery from discovery and requirements through design, build, launch, and enhancements
Partner with Technology and Architecture to define platform capabilities, integration requirements, scalability, and resiliency standards
Establish success metrics and dashboards to measure product performance and inform continuous improvement (e.g., adoption, utilization, client experience, operational KPIs, and risk indicators)
Support complex client and advisor leadership engagements as a digital assets SME, participating in senior leadership meetings to align product capabilities to client objectives and ensure successful client outcomes
Build and maintain strong partnerships across Wealth Management leadership, distribution stakeholders, platform owners, service and operations teams, and key enterprise partners
Serve as a visible external representative for Morgan Stanley Wealth Management’s digital assets strategy, acting as a credible, compliant, and well-prepared spokesperson to help position the firm as an industry leader
Represent the business at industry conferences, podcasts, roundtables, and executive forums; participate in panels, keynotes, and fireside chats to communicate the firm’s perspective on digital assets product innovation and client outcomes
Build and maintain relationships with relevant external stakeholders, including industry groups/associations, market infrastructure providers, academic/think-tank communities, and strategic partners, to keep Morgan Stanley at the center of key ecosystem developments
Monitor and synthesize market and regulatory developments from external engagement, feeding insights back into product strategy, roadmap prioritization, and internal education
Qualification
Required
10+ years of relevant experience in product strategy, business strategy, or related roles within financial services; Wealth Management experience strongly preferred
Demonstrated deep expertise in digital assets, including product structures and ecosystem fundamentals (e.g., cryptocurrencies, tokenization concepts, custody/settlement considerations, market structure)
Proven ability to lead complex initiatives in a highly regulated environment, partnering effectively across Technology, Risk, Legal/Compliance, Operations, and business stakeholders
Action-oriented problem solver with strong execution discipline, capable of leading through influence in a matrixed organization
Outstanding written and verbal communication skills, including experience producing executive-ready memos, product narratives, and structured analysis
Strong organizational and time-management skills, attention to detail, and ability to manage multiple concurrent initiatives
Preferred
Experience launching or scaling digital assets capabilities for Wealth Management clients and/or advisor-led channels
Familiarity with regulatory and supervisory frameworks relevant to digital assets in a U.S. wealth management, broker-dealer, and/or investment advisory context
Experience evaluating and managing third-party vendors and partnerships, including commercial, operational, and third-party risk considerations
Benefits
Commission earnings
Incentive compensation
Discretionary bonuses
Other short and long-term incentive packages
Other Morgan Stanley sponsored benefit programs
Company
E*TRADE from Morgan Stanley
E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry.
1001-5000 employees
H1B Sponsorship
E*TRADE from Morgan Stanley has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (3)
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-02-20Acquired
1996-08-16IPO
Leadership Team
Julia Miller
Executive Director, Creative Services
Recent News
2025-11-07
2025-10-14
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