InMobi Advertising · 6 hours ago
Director - Marketing.
New York, United States
Full-time
Onsite
Director/Executive
10+ years expInMobi Advertising is a global technology leader in advertising, known for its innovative platform that combines AI and machine learning to enhance marketing strategies. The Director of Marketing will be responsible for driving growth and awareness for the Accelerate platform among SMBs in the US through various channels, events, and partnerships.
AdvertisingAdvertising PlatformsArtificial Intelligence (AI)Digital MediaMarketing
Responsibilities
Own SMB Acquisition & Growth (End-to-End)
Build and own the multi-channel growth machine: paid media, SEO, lifecycle marketing, affiliate programs, retargeting, and experimentation loops
Develop vertical-specific acquisition strategies (e.g., Shopify fashion brands, local services, digital product sellers)
Drive funnel optimization from awareness → sign-up → first campaign launch → return usage
Set and achieve ambitious monthly active advertiser and CAC targets
Lead Events, Community, and Ecosystem Presence
Strategically position Accelerate at high-impact SMB and eCommerce events (ShopTalk, AdWeek SMB, Shopify Editions, Meta Boost)
Build “Accelerate Live Workshops” and SMB bootcamps with hands-on demos
Create community channels (Discord, Facebook groups, Shopify forums) to build repeat engagement and advocacy
Launch Accelerate roadshows across key US eCommerce hubs
Influencer, Creator, and Educator Activation
Identify and build long-term relationships with Shopify educators, YouTube eCommerce influencers, TikTok creators, and newsletter operators
Launch a Creator Partner Program with tiered incentives (revenue share, early access, co-created content)
Make Accelerate the “default recommendation” among ecosystem educators
Enable creators with ready-to-use demo flows, talking points, and educational modules (developed with Product Marketing)
Integrated Marketing & Partner Activation
Run co-marketing campaigns with ecosystem partners (Shopify apps, Wix marketplace, WooCommerce extensions, Quora Ads, Reddit Ads)
Build launch playbooks, partner landing pages, and collaborative content streams
Drive distribution-led acquisition from marketplaces where SMBs already live
Support VP Partnerships by translating partner opportunities into marketing campaigns that boost adoption
PR, Communications & Thought Leadership
Own external communications, press, earned media, and category creation efforts
Position Accelerate as the pioneer of “AI Agentic Advertising for SMBs.”
Partner with founders to amplify the vision across podcasts, SaaS panels, and thought leadership
Qualification
Required
10–15 years in SMB SaaS, eCommerce, ad tech, or high-growth startup marketing
Deep understanding of SMB psychology, funnel behaviors, and decision cycles
Proven ability to build growth engines from scratch (0 → 1 → scale)
Skilled in managing agencies, events, content, and creator relationships
Entrepreneurial mindset — thrives in fast-moving, ambiguous, build-first environments
Preferred
Experience with Shopify ecosystem marketing, influencers, events, or SMB channels is a major plus
Benefits
Continuous learning and career progression with our InMobi Live Your Potential program
Company
InMobi Advertising
InMobi Advertising builds transformative technologies to positively impact people, businesses, and societies around the world.
501-1000 employees
H1B Sponsorship
InMobi Advertising has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (8)
2023 (2)
2022 (8)
2021 (7)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$774.28MKey Investors
Mars Growth CapitalLightboxSoftBank Group
2025-12-04Debt Financing· $350M
2025-07-05Undisclosed· $3.73M
2024-09-11Debt Financing· $99.95M
Leadership Team
Richard O'Sullivan
VP, Global Revenue & Strategy - InMobi Group (InMobi & Glance)
Amit Singh Chauhan
Chief Legal Officer
Recent News
Hindu Business Line
2026-01-05
2025-12-31
2025-12-29
Company data provided by crunchbase