TeamPeople · 23 hours ago
Creative Researcher
San Antonio, TX
Full-time
Onsite
Senior Level
$90K/yr - $100K/yrTeamPeople is an organization dedicated to providing superior customer service, and they are seeking a highly skilled Creative Research Lead to design, lead, and synthesize research for the in-house agency and Brand Marketing teams. This role involves uncovering human truths and audience perceptions to inspire creative strategies and strengthen the brand's creative platform.
Staffing Agency
Responsibilities
Leads the design, planning, and execution of qualitative and quantitative research that supports creative and strategic development
Selects the appropriate methodologies (focus groups, IDIs, ethnography, surveys, segmentation, etc.) to answer business and creative questions
Oversees research vendor relationships and ensures high-quality deliverables
Designs research instruments such as discussion guides, screeners, and survey questionnaires in partnership with research vendors
Translates complex data sets into clear and digestible insights
Synthesizes research findings to uncover audience motivations, tensions, needs, behaviors, and emotional drivers
Identifies cultural and relevant trends that influence the brand and creative opportunities
Provides insight summaries, research proposals, and actionable recommendations
Delivers insightful key learnings and recommendations
Designs and manages creative testing and message testing to inform refinement
Identifies opportunities to improve research rigor and evolve methodologies over time
Builds and maintains an internal library of insights, audience knowledge, and cultural intelligence
Conducts insight-sharing sessions and trends briefings to inspire cross-functional teams
Qualification
Required
Deep knowledge of qualitative and quantitative research methodologies, including when and how to apply them
Demonstrated ability to conduct research end-to-end: design, recruit strategy, moderation, analysis, synthesis, presentation, and vendor management
Strong storytelling skills — able to turn data into compelling, inspiring narratives
Strong understanding of audience insight development and its connection to creative effectiveness
Ability to manage multiple research studies at once with strong organizational and project management skills
Comfortable collaborating with strategists, creatives, and marketers in a fast-paced environment
Curiosity, empathy, analytical thinking, and a passion for understanding people and culture
B.A. or B.S. in Advertising, Communication, Marketing, Business or related field preferred
Proven experience as a Researcher, Consumer Insights, Creative Researcher, or similar role in an agency or brand environment
Experience with custom research tools, platforms, and analytics approaches
Benefits
Health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans
Participation in a 401(k) plan
Company
TeamPeople
From the highly creative to the intrinsically technical, our passion is building successful communications teams world-wide with our flexible and scalable approach.
Founded in 2004
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-09-11Acquired
Company data provided by crunchbase