UnitedMasters · 4 hours ago
Product & Lifecycle Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $145K/yr
5+ years expUnitedMasters is a company focused on building a marketplace that connects artists, brands, and fans, empowering artists to earn and grow. They are seeking a Product & Lifecycle Marketing Manager to lead marketing launches, optimize user engagement, and develop strategies for subscription growth.
AudioMarketingMedia and EntertainmentMusicMusic Label
Responsibilities
Go-to-Market (GTM) Execution: Lead the marketing launch for new subscription features, coordinating across product, design, and social teams to ensure a unified message
Competitive Intelligence: Maintain an ongoing pulse on the music distribution landscape to refine our value proposition and identify gaps in our current subscription offering
User Research & Insights: Partner with integrated marketing and the product team to translate "artist pain points" into actionable product requirements and marketing hooks
Positioning & Messaging: Maintain and evolve the "Source of Truth" messaging for our distribution tiers, ensuring consistency across the app, website, and external ads
Feature Adoption: Monitor usage data to identify under-utilized features and build cross-channel "feature discovery" campaigns to increase perceived value and reduce churn
Funnel Optimization: Design and optimize signup abandonment journeys, identifying friction points in the checkout flow and implementing creative solutions to increase conversion
Retention & Winback: Develop automated strategies to prevent involuntary churn and re-engage lapsed subscribers
Braze Execution: As a Braze power user, you will build and deploy sophisticated Canvas journeys, utilize Liquid for deep personalization, and manage audience segmentation to ensure our messaging is hyper-relevant
A/B Testing: Run a rigorous testing roadmap across in-app modals, push notifications, and email to constantly improve engagement metrics
Data Reporting: Partner with our data science team to track and report on the impact of your campaigns on subscription growth and Lifetime Value (LTV)
Qualification
Required
5+ years in lifecycle, product marketing, or growth marketing, ideally within a subscription-based mobile app
Hands-on experience with Braze, or another comparable automation platform (ie, Marketo, Klayvio)
You should be an expert in building multi-step marketing automation journeys and comfortable working with technical stakeholders to ensure data events are firing correctly
You are comfortable diving into data to identify friction points in the user journey. Experience with tools like Amplitude or Looker is a plus
You understand how users interact with software and can advocate for product changes that improve the marketing funnel
Exceptional copywriting skills with the ability to translate complex technical features into simple, compelling benefits for artists
Preferred
Music industry experience/knowledge is a plus!
Benefits
Bonus
Stock options
401(k) match
Company
UnitedMasters
UnitedMasters is a technology platform that gives musicians an alternative to exploitative record label deals.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$170MKey Investors
Andreessen HorowitzAppleAlphabet
2021-10-28Series C· $50M
2021-03-31Series B· $50M
2017-11-15Series A· $70M
Leadership Team
Steve Stoute
Founder/CEO
David Melhado
EVP, Co-Head of Music
Recent News
Company data provided by crunchbase