Prosana · 16 hours ago
Influencer Marketing Manager
United States
Full-time
Remote
Entry, Mid Level
2+ years expProsana is a fast-scaling DTC wellness brand in the beauty/supplement space, seeking a data-driven Influencer Marketing Manager to lead its influencer strategy. The role involves managing influencer campaigns from sourcing to performance tracking, aimed at driving customer acquisition and optimizing ROI.
ConsultingEmploymentRecruiting
Hiring Manager
Marta Gorniak
Responsibilities
Lead end-to-end execution of paid influencer campaigns, from sourcing and outreach to negotiation, briefing, and tracking performance
Oversee mass seeding/gifting initiatives at scale, optimizing for ROI and volume of high-quality UGC that can be repurposed in paid channels
Analyze campaign performance closely, reviewing attribution data, Meta performance, and influencer dashboards to improve CPA and unlock scale
Coordinate whitelisting efforts and content approvals to ensure influencer posts align with brand messaging and ad performance objectives
Maintain strong relationships with influencers, agents, and creators, while identifying repeat performers and nurturing long-term partnerships
Balance high-impact paid deals with ongoing seeding programs, adjusting strategy based on performance trends and testing outcomes
Continuously optimize internal workflows and tracking systems to improve efficiency, measurement accuracy, and partnership outcomes
Qualification
Required
2+ years managing end-to-end influencer marketing campaigns for DTC ecommerce brands, ideally in the health, wellness, or supplement space, with a subscription-based product
Proven track record overseeing £50k+/month in paid influencer spend with clear acquisition, CPA, and ROAS targets
Comfortable executing both high-impact macro/celebrity campaigns and large-scale seeding/gifting initiatives
Skilled at interpreting influencer performance metrics, attribution data, and platform signals to scale what works and cut what doesn't
Strong working knowledge of Meta Ads Manager, particularly how influencer content performs when whitelisted or repurposed for paid
Excellent negotiator and relationship-builder with agents, talent, and managers, confident closing performance-based deals
Able to manage multiple moving parts across different campaigns, while maintaining accountability, speed, and accuracy
Benefits
Flexible setup: The team is from all over, and you’re able to pick and choose your working hours and where you work from. They have an office in London that you’re welcome to visit, but hybrid is not mandatory.
Career growth: Opportunity to build and lead the influencer marketing function as the company scales, with the potential to grow a team beneath you.
Company
Prosana
Prosana is a software program that develops customized solutions to develop platforms to optimize workflow for organizations.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Erika Zeigyte
CEO & Founder
Company data provided by crunchbase