LIV Golf · 1 day ago
Director, IT Operations
New York
Full-time
Onsite
Director/Executive
$160K/yr - $190K/yr
8+ years expLIV Golf is a global golf league that seeks to innovate the sport and enhance the fan experience. The Director of IT Operations will lead the integrated marketing strategies and execution of multi-channel campaigns, ensuring alignment with LIV Golf’s global vision and driving awareness and engagement.
EventsGolfSports
Responsibilities
Develop and oversee integrated marketing strategies connecting digital, social, paid media, PR, experiential, and event marketing into one seamless global fan journey
Build strategic marketing plans that balance global brand storytelling with regional and local market execution to drive ticket sales, broadcast tune-in, and fan engagement
Partner with insights and analytics teams to inform audience segmentation, planning, and performance measurement frameworks to optimise ROI and audience growth
Ensure all campaigns are aligned with organisational objectives, consistently representing LIV Golf’s distinctive identity and voice across all marketing channels
Serve as the strategic connector between internal teams—including creative, brand, PR, digital, partnerships, and sales—to deliver unified, high-impact campaigns
Collaborate with ticketing, events, and operations teams to ensure marketing initiatives support revenue, attendance, and engagement goals
Partner with external agencies and vendors to deliver world-class creative, content, and experiences that enhance brand equity and global reach
Lead the development of annual, regional, and event-specific marketing plans, ensuring strategic consistency and efficient budget allocation across global and local channels
Oversee creative brief development, key messaging, and brand storytelling to guide internal and external creative teams
Support partnership marketing initiatives by identifying co-branded activations, sponsorship integrations, and amplification opportunities
Manage integrated media plans, ensuring paid, earned, and owned media operate cohesively to achieve marketing KPIs
Partner with insights and data analytics teams to analyse campaign effectiveness, audience engagement, and conversion performance across all channels
Develop and present post-campaign reports capturing key insights, learnings, and recommendations for optimisation
Implement data-driven testing and continuous improvement frameworks to enhance creative performance and campaign efficiency
Lead, mentor, and develop a high-performing team of marketing professionals and agency partners
Foster a culture of creativity, accountability, and cross-functional collaboration within the marketing organisation
Manage marketing budgets, timelines, and resources to ensure on-time delivery and cost-efficient execution
Qualification
Required
Minimum 8+ years of experience in integrated marketing, preferably within sports, entertainment, or global consumer brands with live event components
Proven track record in developing and executing multi-channel marketing campaigns that deliver measurable business results
Demonstrated experience leading cross-functional global teams and managing external agencies to achieve high-performance outcomes
Strong analytical and strategic thinking skills, with the ability to leverage insights and data to inform marketing decisions and optimise spend
Experience managing large-scale budgets and working effectively across multiple international markets is strongly preferred
Expertise in brand storytelling, digital marketing ecosystems, and fan engagement strategies
Exceptional project management and organisational capabilities, with the ability to manage multiple priorities simultaneously
Excellent leadership, communication, and presentation skills, with a proven ability to influence and inspire teams and stakeholders
Company
LIV Golf
LIV Golf is a golf event organizer.
201-500 employees
H1B Sponsorship
LIV Golf has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Growth StageTotal Funding
unknown2023-06-06Acquired
Leadership Team
Scott O'Neil
Chief Executive Officer
Christopher Heck
President, Business Operations
Recent News
2026-01-24
Sports Business Journal
2026-01-20
2026-01-16
Company data provided by crunchbase