Prosana · 17 hours ago
Managing Director, Paid Media
United States
Full-time
Remote
Director/Executive
10+ years expProsana is an Inc. 5000 firm and a next-generation growth marketing engine focused on measurable impact. They are seeking a Managing Director of Paid Media to oversee the vision, strategy, and performance standards across their media practice, driving innovation and profitable growth for high-growth DTC clients.
ConsultingEmploymentRecruiting
Hiring Manager
Marta Gorniak
Responsibilities
Define the vision and strategic roadmap for the entire Paid Media practice
Oversee all media strategies (Meta, Google, TikTok, Snap, etc.) with a clear mandate to scale e-commerce and DTC brands through measurable, profitable performance
Refine and implement operational processes that unify creative, media, and retail efforts into one high-velocity, revenue-driving ecosystem
Own media strategy across a diverse channel ecosystem (Meta, Google, TikTok, AppLovin, etc.), with deep expertise in Meta performance, creative strategy, and measurement
Build and scale client P&Ls, modeling pro forma revenue, margin, and contribution scenarios for DTC and omni-channel brands
Partner with data and analytics teams to implement and communicate insights from MMM/MTA and in-platform attribution models to clients and executives
Lead monthly executive reviews with client leadership, serve as the primary escalation point, and operate as the accountable owner of performance and client satisfaction
Lead and scale a best-in-class Paid Media Department, directly managing 10+ team members (and growing), including Directors, Strategists, and Managers
Establish operational frameworks, workflows, and training systems to standardize excellence and strong KPI accountability across all client accounts
Partner with Recruiting to hire elite media talent with a clear DTC and Meta-first mindset
Oversee department-wide budgets, staffing, and financial performance, ensuring sustainable margins and efficient resource allocation
Collaborate with the CEO to refine service models, improve margin, and reduce churn through operational excellence
Lead the creation of a unified dashboard that visualizes performance, health, and growth across all client accounts
Qualification
Required
10+ years in paid media and growth marketing, with 7+ years in DTC/eCommerce
A proven Meta expert who has personally managed $10M+ monthly spend and scaled high-growth e-commerce brands (Beauty, CPG, Skincare, etc.)
Mastery of the DTC P&L, contribution margin, and how factors like traffic, CPM, CVR, and AOV interact to drive growth
Capable of both designing a complex growth playbook and ensuring execution is flawless down to the platform level
Prior experience leading and scaling high-performing media teams within top-tier agencies or internal brand media functions
High EQ, low ego leader who thrives in a fast-paced, data-driven, client-facing environment
Preferred
Expertise with Enterprise brands and media budgets in the high-8-figure to 9-figure range
Deep understanding of the latest Meta platform updates and attribution models (e.g., you can explain 'Andromeda')
Established a strong professional network within the New York digital performance ecosystem (this role is New York, NY-based)
Benefits
Generous compensation package
Competitive quarterly bonus structure
Robust 401k program with company match after one year
Equity incentives
Profit-sharing opportunities
Company
Prosana
Prosana is a software program that develops customized solutions to develop platforms to optimize workflow for organizations.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Erika Zeigyte
CEO & Founder
Company data provided by crunchbase