DLP Capital · 1 day ago
Marketing Manager
St. Augustine, FL
Full-time
Onsite
Mid Level
3+ years expDLP Capital is a company focused on building Thriving Communities, and they are seeking a Marketing Manager to devise and execute innovative marketing strategies. The role involves amplifying targeted traffic and rental income through digital marketing, brand management, and collaboration with leasing teams to enhance community engagement and brand awareness.
Financial ServicesLendingReal Estate Investment
Responsibilities
Develop, implement and monitor marketing strategies and campaigns, using analytics to attract prospective tenants to optimize performance
Oversee digital performance marketing (SEO, SEM, paid social, Google Performance Max) and manage budgets to maximize ROI
Coordinate production of marketing collateral and ensure all materials align with brand standards and guidelines
Draft, present, and maintain an Annual Business Marketing Plan for each assigned community, outlining key initiatives, seasonal campaigns, digital advertising strategy, outreach efforts, and event programming for the year ahead. The plan must align with the company’s overall marketing objectives, reflect the community’s positioning within its market, and include measurable performance indicators
Manage and optimize AppFolio CRM workflows, ensuring effective lead management, campaign integration, and data-driven insights to improve conversions
Partner with onsite leasing teams to develop community-level campaigns, events, and outreach initiatives
Oversee social media strategies and reputation management platforms (including JTurner) to drive engagement, surveys, and brand trust
Develop and maintain relationships with external vendors such as ILS advertisers, prop tech partners, designers, and printers
Plan and execute resident and community engagement initiatives, including events, referral programs, and partnerships with local businesses and organizations to enhance brand visibility
Stay up-to-date on industry trends, best practices, and emerging technologies in apartment marketing
Provide training and support to leasing teams on marketing initiatives and strategies
Report on marketing performance, including key metrics and insights, to asset and regional managers
Qualification
Required
Proficiency with digital marketing platforms, automation tools, and analytics for date-driven decision making
3+ years of multifamily housing marketing experience with knowledge of market trends and renter demographics
Strong attention to detail and ability to analyze marketing performance data for insights and accuracy
Bachelor's degree in marketing, business administration, or related field
Creative and adaptable, with the ability to innovate marketing strategies in a shifting industry landscape
Benefits
Unlimited PTO
Health/dental/vision/life insurance
401(k) matching
Parental leave
Adoption services reimbursement/learning/educational incentives
Volunteer Time Off
Well-being programs
Company events
Self improvement/productivity tools
The incredible feeling of making a difference
Company
DLP Capital
DLP Capital is a private, diversified real estate investment firm.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Don Wenner
Founder & CEO
Nick Stonestreet
President Financial Services
Recent News
2026-01-22
The Morning Call
2025-11-29
Company data provided by crunchbase