Lifecycle Marketing Lead jobs in United States
cer-icon
Apply on Employer Site
company-logo

Lower · 1 day ago

Lifecycle Marketing Lead

positionColumbus, OH (N High St)
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp

Lower is a mission-driven fintech company that simplifies the home-buying process through technology and customer experience. They are seeking a Lifecycle Marketing Lead to build and scale their CRM program, focusing on multi-channel lifecycle programs to convert prospects into customers and re-engage past customers.

FinanceFinancial ServicesFinTechLending

Responsibilities

Own lifecycle strategy & execution across Lower and Movoto, driving conversion, retention, cross-sell, and customer loyalty
Build programs from scratch: onboarding flows, nurture journeys, re-engagement campaigns, repeat-customer paths
Segment & personalize: Build enriched audiences using our customer database and 3rd-party datasets, test messaging, and scale personalization frameworks
Lead with data: define KPIs, run A/B tests, and report on performance with insights and recommended actions
Collaborate cross-functionally: work with data/engineering to ensure systems (Braze, Iterable) are powering the right journeys; with product/UX to embed messaging in user experiences; with creative/copy to tell compelling stories
Innovate: push beyond “batch and blast” to deliver best-in-class lifecycle programs that drive measurable results

Qualification

Lifecycle marketingCRM program managementData analysisPersonalizationSegmentationA/B testingLifecycle tools BrazeLifecycle tools IterablePlanningFollow-throughExperience in fintechExperience in regulated industriesCreative communicationStrategic thinking

Required

5+ years in lifecycle marketing, ideally in fintech, mortgage, or proptech
Proven track record of building and scaling lifecycle programs with measurable contribution to revenue and EBITDA
Strategic thinker who is also hands-on—comfortable setting direction and executing campaigns
Analytical mindset: you live in dashboards, measure impact rigorously, and identify new ways to optimize
Creative communicator: strong writing/editing skills with an eye for storytelling and solution-focused messaging
Deep knowledge of lifecycle tools (Braze, Iterable, or similar) and how to integrate them with data pipelines
Experience with personalization, segmentation, and A/B testing at scale
Thrives in a fast-moving environment, with strong planning and follow-through

Preferred

Experience in regulated industries (mortgage, financial services, real estate) a plus

Benefits

Medical/dental/vision
Paid holidays
Paid time off
Parental leave
Life insurance
Short- and long-term disability
401K with company match
Discount on home mortgage refinances or purchase

Company

Lower

twittertwittertwitter
Glassdoor2.7
company-logo
Lower provides home refinancing, customer service, consumer lending, home purchase, and financial services.
dateFounded in 2014
location
New Albany, Ohio, USA
people-size501-1000 employees
web-link
https://www.lower.com

Funding

Current Stage
Late Stage
Total Funding
$100M
Key Investors
Accel
2021-06-23Series A· $100M

Leadership Team

leader-logo
Dan Snyder
Chief Executive Officer
linkedin
R
Robert Tyson
Co-Founder

Recent News

Inman
Mortgage firm Lower acquires Acopia Home Loans
2026-01-18
PR Newswire
Lower Acquires Acopia Home Loans, Expanding Presence Across the Southeast
2026-01-16
Pulse 2.0
Lower Acquires Acopia Home Loans, Expanding Presence Across The Southeast
2026-01-16
Company data provided by crunchbase