Liberty Home Guard · 5 hours ago
Vice President of Growth
Brooklyn, NY
Full-time
Onsite
Senior Level, Lead/Staff
$175K/yr - $220K/yr
8+ years expLiberty Home Guard is the nation’s fastest-growing and top-rated home warranty provider. They are seeking a highly strategic Vice President of Growth to lead marketing and growth efforts across all channels, focusing on acquisition, retention, and brand positioning.
Customer ServiceInsuranceProfessional Services
Hiring Manager
Iman M.
Responsibilities
Develop, execute, and manage a comprehensive growth strategy across paid search/social, SEO, affiliates, comparison sites, email/SMS, TV, OTT (CTV), and direct mail, ensuring CAC/LTV and growth targets, including brand awareness and demand generation targets, are achieved
Build and scale lead-generation engines, improve upon lead scoring and routing logic, and align with Sales and Call Center SLAs to maximize conversion
Design and execute onboarding, renewal, cross-sell, upsell, and churn-reduction campaigns; partner with Retentions and Customer Care to improve customer longevity
Lead A/B testing across pricing, terms, deductibles, and offers; collaborate with Finance to maintain profitability within margin guardrails
Oversee the evolution of brand positioning and creative strategy, ensuring high-impact, compliant messaging that communicates value and reliability
Own and maintain comprehensive performance dashboards tracking CAC, LTV, payback period, ROAS by channel and state, renewal rates, NPS, and claim-related churn
Build and manage relationships with affiliates, realtors, property managers, contractors, OEMs, and retailers; develop co-branded campaigns, co-op assets, and MDF incentive programs
Ensure all marketing and communication initiatives comply with TCPA, CAN-SPAM, TSR, and state-specific insurance regulations
Implement compliant review-generation processes in line with consumer protection and advertising standards
Grow Liberty Home Guard’s reputation footprint by increasing verified reviews and trust indicators (BBB, Google, Trustpilot, etc.), managing social listening, and overseeing PR/crisis communications
Lead pricing and promotional testing strategies, including experimentation on term lengths, deductibles, bundles, and limited-time offers to optimize growth and profitability
Oversee the strategy, design, and testing of landing pages, quote flows, and conversion funnels to maximize lead quality and conversion rates
Work closely with Legal, Finance, Engineering, Operations, and Product teams to align marketing efforts with business objectives and compliance requirements
Mentor and develop a high-performing team of growth, creative, and analytics professionals, fostering innovation, accountability, and collaboration
Own and manage Liberty Home Guard’s growth P&L, ensuring efficiency and profitability across all marketing investments
Predictable, reliable, and punctual attendance is an essential function of this job
Qualification
Required
8+ years in high-growth, performance-driven environments including at least 3+ years managing and scaling teams and omnichannel marketing campaigns. (insurance, home services, fintech, or other regulated D2C industries)
Proven success managing $15M+ annual media budgets and improving CAC/LTV performance with <12-month payback
Experience building scalable, multi-channel marketing infrastructures, including upper funnel, brand awareness campaigns and tracking performance of campaigns utilizing best performance measurement methods including, multi-touch attribution, incrementality testing, and media mix modeling
Advanced proficiency with analytics and attribution models (MMM/MTA, incrementality testing) and BI tools (Looker, Power BI, Mode)
Strong understanding of funnel metrics, state-variable pricing strategies, and seasonality planning
Partnerships with OEMs, retailers, and contractors; co-branded offers
Excellent leadership, communication, and contract negotiation skills
Proven record of ownership over major budgets and successful growth initiatives in regulated industries
Preferred
Working knowledge of SQL or data querying for performance analysis is a plus
Company
Liberty Home Guard
Liberty Home Guard offers protection against home electricals, appliances and system breakdowns.
501-1000 employees
H1B Sponsorship
Liberty Home Guard has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
Funding
Current Stage
Late StageLeadership Team
David B. Moreno
CEO & Co-Founder
Recent News
2025-11-25
Business Insider
2025-04-12
Company data provided by crunchbase