M&T Bank · 4 hours ago
Marketing Campaign Programmer III
Buffalo, NY
Full-time
Hybrid
Mid Level
$86K/yr - $143K/yr
3+ years expM&T Bank is a financial institution seeking a Marketing Campaign Programmer to join their Customer 360 Data Enablement Team. This role is responsible for translating marketing campaign intent into technical solutions, ensuring accurate and timely campaign execution while collaborating with various teams.
Financial Services
No H1B
Responsibilities
Review, internalize, and refine campaign requirements to ensure they are complete, consistent, clear, and testable
Apply industry best practices and guidance from experienced team members to strengthen requirement quality and traceability
Identify gaps, ambiguities, or risks in business requirements and propose refinements for alignment with campaign goals and data capabilities
Partner with Quality Assurance (QC), business stakeholders, analytics teams, and channel managers to review refined requirements
Obtain timely approvals on finalized requirements to support efficient campaign build and delivery
Ensure stakeholder alignment before proceeding to technical design and execution
Develop detailed technical specifications that translate approved business requirements into Customer 360 data assets within the Amperity platform
Document data sources, transformations, business logic, filters, and segmentation criteria required for campaign execution
Maintain clear traceability between business requirements and technical implementation
Build high‑quality, testable SQL and campaign components leveraging Amperity capabilities
Develop and configure campaign segments, triggers, journeys, and executions in alignment with approved technical specifications
Ensure builds adhere to performance, scalability, and reusability standards
Collaborate closely with the QC team during test case execution
Respond to QC questions, clarify logic, and provide supporting documentation as testing is performed
Support defect triage and prioritization during the testing phase
Analyze and remediate defects, data issues, or gaps identified through QC testing
Update requirements, technical specifications, or campaign configurations as needed to address findings
Re‑validate fixes in partnership with QC to ensure successful resolution
Continuously internalize and deepen understanding of the Customer 360 data platform, including customer, relationship, product, and services domain data
Leverage this knowledge to improve requirement quality, campaign design, and execution accuracy
Collaborate with the manager and team to plan work, identify dependencies, and surface potential blockers
Actively engage team members and leadership to unblock work items and ensure timely planning and delivery
Participate in Agile ceremonies and contribute to continuous improvement of campaign delivery processes
Collaborate closely with analytics, data sourcing, and channel teams to ensure accurate requirements and consistent, compliant use of customer data
Maintain accurate metadata, transformation logic, and end‑to‑end data lineage to support transparency and data governance
Proactively evaluate, identify, and remediate data quality issues to ensure reliable and accurate campaign outputs
Ensure compliance with internal campaign development standards, regulatory requirements, and data governance policies
Demonstrate strong data curiosity by continuously learning and exploring the Customer 360 data landscape
Collaborate effectively in a cross‑functional, Agile environment to deliver high‑quality, compliant marketing campaign solutions
Identify and escalate data, risk, or compliance issues as appropriate
Perform other related duties as assigned
Qualification
Required
Bachelor's degree and a minimum of 3 years related experience, or in lieu of a degree, a combined minimum of 7 years higher education and/ or work experience, including a minimum of 3 years related experience
Knowledge of relational databases
Knowledge of the types of issues data can have
Basic knowledge of data management
Advanced skills in Structured Query Language (SQL)
Basic knowledge of statistics, data science techniques and tools
Data curious
Preferred
Experience remediating data issues
Basic knowledge of assigned domain products, systems, and workflows
Data classification and privacy experience
Data modeling concepts
Marketing experience, understanding of marketing campaign landscape
Company
M&T Bank
Great companies have an enduring sense of purpose.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
René Jones
Chairman & Chief Executive Officer
Dan Saper
•Co-Founder/Co-Chairman of Welcome to M&T Bank Affinity Group, Western New York Chapter
Recent News
2025-10-07
2025-10-06
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