New York Life Insurance Company · 1 day ago
Salesforce Marketing Cloud Campaign Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$90K/yr - $128K/yr
8+ years expNew York Life Insurance Company is dedicated to providing comprehensive insurance and absence management solutions. They are seeking a Salesforce Marketing Cloud Campaign Manager to build, test, and deploy customer-centric campaigns, ensuring effective campaign orchestration and data integration.
FinanceFinancial ServicesInsurance
Responsibilities
Configure and deploy email and eventually multichannel campaigns in SFMC using Email Studio, Journey Builder, Automation Studio, and Contact & Content Builder
Leverage AMPscript and dynamic content to personalize email content based on customer attributes and behavior, eventually establishing dynamic content rules per channel
Manage data extensions, SQL queries, filters, and subscriber data to ensure accurate targeting and deliverability
Develop, test, and maintain multi-step customer journeys triggered by key business or behavioral events, time-based and behavioral events
Use decision splits, engagement tracking, and wait steps to optimize the customer experience
Work closely with CRM and analytics teams to ensure seamless data flow between Salesforce Sales Cloud and Marketing Cloud
Support preference center functionality and opt-out compliance across journeys
Assist with IP warming strategy and deliverability monitoring for new initiatives
Conduct end-to-end testing of content, data logic, and audience segmentation
Ensure compliance with CAN-SPAM, GDPR, and internal governance policies
Provide technical consultation and support to Integrated Marketing partners and campaign stakeholders
Assist with platform documentation, training, and user enablement
Qualification
Required
8+ years of experience using traditional marketing automation platforms (e.g. Marketo, Hubspot) and 3+ years of hands-on experience with Salesforce Marketing Cloud campaign execution
Strong proficiency in AMPscript, SQL, and HTML/CSS for email personalization and development
Proficiency with Journey Builder, Automation Studio, Email Studio, and Contact & Content Builder
Experience with data extensions, campaign targeting, and dynamic content logic
Benefits
Leave programs
Adoption assistance
Student loan repayment programs
Company
New York Life Insurance Company
For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime.
10001+ employees
H1B Sponsorship
New York Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (149)
2024 (99)
2023 (85)
2022 (77)
2021 (48)
2020 (65)
Funding
Current Stage
Late StageLeadership Team
Don Vu
Senior Vice President, Chief Data & Analytics Officer
Deepa Soni
Executive Vice President and Chief Information Officer
Recent News
2026-01-13
2026-01-05
Insurance News in the United States
2025-12-13
Company data provided by crunchbase