Polaris Inc. · 7 hours ago
Sr. Digital Marketing Specialist
Plymouth, MN, USA
Full-time
Onsite
Mid, Senior Level
$86K/yr - $113K/yr
5+ years expPolaris Inc. is a global leader in powersports, known for its innovative products and experiences. The E-Commerce Content & Site Merchandising Sr. Specialist will develop and execute marketing initiatives for Parts, Garments, and Accessories (PG&A), focusing on enhancing the online customer experience and driving growth through effective site merchandising and content management.
Consumer Goods
Responsibilities
Lead development of robust documentation of existing and ideal-state processes including performing gap analysis, RACI clarification, life-cycle mapping, launch timing review and standards & style guidelines
Envision new creative ways of illuminating the brand in the digital space and possessing the ability to bring partners along
Management of short and long term merchandising calendars related to promotions, brand positioning and events
Tracking of & reporting against budgets as well as the ability to glean insights from key team KPIs such as traffic, conversion, education and dealer influenced sales
Hold Captainships to drive new capabilities from germination to run-state as relates to catalog or user generated content i.e. On-boarding New Vendors, Copywriters, Ratings & Reviews, Visual Commerce, Personalization
Ongoing acquisition, creation and review of robust, relevant, best-in-class omni-channel content including images, titles, marketing copy, specifications, fitment, taxonomy and rich media
Create cross-functional partnerships with category teams to ensure new products appear online with a high-quality customer-facing presentation and relevant search & navigation paths according to the promotional and merchandising calendar timeline
Provide guidance to up-sell, cross-sell and related-product relationships to ensure accuracy and drive incremental sales
Autonomously lead ad hoc E-Commerce projects to support digital team initiatives. Ability to positively influence without authority
Provide subject matter expertise in the digital space to support growth goals of PG&A product categories. Serve as an active participate in product category working teams and related team operations
Support planning and execution of digital capabilities to drive product buying, including, but not limited to product listing pages, product detail pages, and cart/checkout
Evangelize importance of best-in-class omni-channel content and make category-specific recommendations to business partners as a subject matter expert in E-Commerce content and merchandising
Qualification
Required
Bachelor's degree in Business, Marketing or related experience
5+ years preferred experience in E-Commerce, digital marketing channels, E-Commerce site merchandising, managing content for websites, HTML and project management
Ability to evaluate data and make informed recommendations and decisions based on findings, attention to detail
Excellent oral and written communication skills required
Excellent PC skills required, including Microsoft Excel, Word and PowerPoint
Aptitude in working with E-Commerce-related applications and processes
Ability to manage and prioritize multiple projects in a fast-paced, deadline-driven environment
Solid math, analytical and problem solving skills
Benefits
Competitive compensation
Market-leading profit-sharing plan
Employee Stock Ownership Plan
Discounted employee stock purchases plan
Generous matching contribution to 401(k)
Financial wellness education and consultation
Health, dental, and vision insurance
Wellness programs
Paid time off
Gym & personal training reimbursement
Life insurance
Disability offerings
Paid volunteer time off
Company
Polaris Inc.
Since 1954, Polaris has proudly defined, re-defined and then raised the bar again for the powersports industry.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$850M2025-11-05Post Ipo Debt· $500M
2025-07-02Post Ipo Debt· $350M
1987-08-21IPO
Leadership Team
Mike Speetzen
Chief Executive Officer
Recent News
2026-01-23
2026-01-23
2026-01-20
Company data provided by crunchbase