Syngenta · 3 hours ago
Marketing Innovation Lead
Greensboro, NC
Full-time
Onsite
Senior Level
5+ years expSyngenta is a world market leader in crop protection, dedicated to helping farmers ensure safe and nutritious food while minimizing agricultural inputs. The Marketing Innovation Lead will advance the effectiveness of Syngenta's marketing communications by integrating emerging technologies and ensuring customer-centric storytelling across brands.
AgricultureFarming
No H1B
Responsibilities
Drive innovation across core communication channels, including paid media, email and SMS/text, ensuring strategies are future ready and grounded in customer behavior
Develop and scale cohesive messaging strategies that transcend individual brand silos, ensuring consistent, value-based customer narratives across touchpoints
Pilot and implement AI-powered tools (e.g., content generation, personalization engines, message testing) in collaboration with global and regional marketing teams
Collaborate with Communications, Digital Marketing and Agency teams to integrate learnings, feedback loops, and digital experimentation into campaign planning
Track, measure, and report on the performance of communication innovations, using data to optimize for engagement, clarity, and customer resonance
Serve as a thought leader on marketing modernization and emerging digital opportunities (AI, automation, personalization, etc.) within the organization
Build frameworks and processes that make experimentation scalable and repeatable across marketing teams
Qualification
Required
A minimum of a Bachelor's degree, preferably in Marketing, Communications, Business, Journalism and/or Ag related fields. A Master's degree is a plus
A minimum of 5 years of experience in marketing, digital strategy, or marketing innovation roles
Strong understanding of paid media strategy and execution
Knowledge of AI in marketing (generative AI tools, personalization technologies, and emerging trends)
Must be eligible to work in the United States without sponsorship support from Syngenta
Preferred
Proven track record of designing and optimizing paid media campaigns across digital channels (e.g., programmatic display, paid social, search) - either through direct management or collaboration with media agencies
Experience with email marketing and SMS/text-based campaigns, including audience segmentation, personalization strategies, and performance optimization
Demonstrated success in leading cross-functional innovation projects, especially those involving AI, martech, or automation tools
Hands-on experience piloting or implementing new marketing technologies (e.g., generative AI, marketing automation, dynamic content platforms)
Prior involvement in shaping customer-centric messaging strategies across multiple touchpoints (brand, digital, sales enablement, etc.)
Deep understanding of modern marketing strategy, particularly multichannel content planning, audience engagement, and customer journey orchestration
Experience working with or within integrated marketing, brand, or communications teams, ideally with exposure to agriculture, life sciences, or complex B2B2C markets
Familiarity with interpreting performance data, running A/B or multivariate tests, and using insights to improve content and channel effectiveness
Benefits
Full Benefit Package (Medical, Dental & Vision) that starts your first day.
401k plan with company match, Profit Sharing & Retirement Savings Contribution.
Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.
Company
Syngenta
Syngenta is an agriculture company provides products and solutions to help farmers achieve global food security for a growing population. It is a sub-organization of Syngenta Group.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.97MKey Investors
Scottish Enterprise
2025-05-29Grant· $2.97M
2016-02-04Acquired
2000-11-13IPO
Leadership Team
Fabio Neufeld
Head of Financial Solutions
Jean Albert
Global Head Crop Protection R&D Technology Acquisition & Collaboration Management
Recent News
2026-01-21
2026-01-20
Company data provided by crunchbase