StudioGen · 1 day ago
Brand Strategist
New York, NY
Full-time
Hybrid
Senior Level
$100K/yr - $110K/yr
5+ years expStudioGen is a start-up venture capital firm and marketing agency focused on innovative ideas across various industries. The Brand Strategist will define brand strategies, lead market research, and serve as a strategic advisor to internal teams and portfolio leadership, ensuring brand initiatives align with business goals.
Venture Capital & Private Equity
No H1B
Responsibilities
Define brand positioning, value propositions, and strategic narratives aligned to business goals
Develop brand architectures, messaging hierarchies, and go-to-market frameworks
Diagnose brand and growth challenges through structured problem-solving and insight-driven analysis
Partner with founders and executives to ensure brand strategy supports revenue, expansion, and long-term equity
Lead market research and competitive analysis to identify white space and strategic advantage
Translate customer insights into actionable brand strategy and audience segmentation
Track category dynamics, cultural trends, and shifts in consumer behavior to inform positioning
Pressure-test brand strategies against real-world constraints and growth objectives
Serve as a strategic advisor to internal teams and portfolio leadership
Guide creative, marketing, and content teams with clear strategic direction and rationale
Develop strategic briefs that align teams and elevate execution quality
Present and defend strategic recommendations with clarity and conviction
Establish success metrics for brand initiatives and evaluate impact over time
Continuously refine positioning and messaging as companies scale and markets evolve
Balance long-term brand equity with near-term performance and growth needs
Qualification
Required
5+ years of experience in brand strategy, management consulting, or strategic marketing
Bachelor's degree in Marketing or related field of study
Proven track record of leading brand positioning and strategic planning initiatives
Experience working with leadership teams, founders, or senior stakeholders
Background in agency, consulting, startup, or multi-brand environments
Strong analytical thinking with the ability to synthesize qualitative and quantitative insights
Expert-level understanding of brand positioning, narrative development, and category strategy
Ability to connect brand decisions directly to business and financial outcomes
Highly skilled in structuring problems and communicating strategic logic
Executive-level communication and presentation skills
Confident, decisive, and comfortable owning recommendations
Highly organized and able to manage multiple strategic workstreams
Thrives in ambiguity and fast-moving environments
Legal work authorization in the United States is required for consideration for this position
Preferred
Prior experience leading projects in an agency or multi-client environment
Exposure to consumer, technology, or platform businesses
Experience guiding rebrands, market entries, or repositioning efforts
Benefits
Flexible, hybrid work arrangement (3 days in-office, 2 days remote)
Exposure to diverse projects and cutting-edge technologies
Health benefits and PTO package
Company
StudioGen
StudioGen is a next-generation marketing agency and venture capital firm helping ambitious brands grow smarter and faster.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase