Light · 22 hours ago
Marketing
Austin
Full-time
Onsite
Senior Level
5+ years expLight is a company focused on creating a sustainable and abundant energy future through innovative electricity solutions. The founding marketer will be responsible for defining and communicating the company's position in the market, while building the B2B marketing function and driving partner acquisition.
Utilities
Responsibilities
Develop our company’s core positioning, messaging, and category design playbook
Showcase partner success stories and turn them into market-facing proof points that build credibility
Distill complex product capabilities into clear, valuable solutions that resonate with partners
Support sales by crafting compelling collateral and assets that make our offering easy to sell
Drive visibility across key industry channels to introduce our novel business model to the market
Build marketing playbooks and systems that lay the groundwork for a scalable marketing function
Qualification
Required
5–10+ years experienced in B2B marketing or a tech startup environment
A clear, compelling communicator who can distill complex ideas into simple, persuasive language
A strategic product marketer who connects technical capabilities to real value & business outcomes
A category-minded thinker who can define differentiation and shape a narrative in a new market
An entrepreneurial operator who's resourceful and comfortable building with limited direction
A structured builder who brings organization, process, and scalability to a fast-moving team
Based in Austin, TX and excited to be in the office with the team 5 days a week
Company
Light
Light turns power into a platform.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase