Apply on Employer Site

Grand Valley State University · 3 hours ago

Program Development Manager – Professional and Continuing Education - 12-Month Adjunct

Grand Rapids, MI (Pew Campus)

Full-time

Onsite

Mid, Senior Level

$50K/yr - $50K/yr

3+ years exp

Grand Valley State University is seeking a Program Development Manager for its Center for Adult and Continuing Studies. This role is responsible for managing all aspects of professional and continuing education programs, including development, implementation, and growth, while ensuring alignment with university goals.

EducationUniversities

Growth Opportunities

No H1B

Responsibilities

Lead the program development process for assigned program lines, from initial concept through to market launch

Manage the lifecycle of each program, ensuring alignment with strategic objectives, timelines, and budget

Work with Center for Adult and Continuing Studies leadership to define program vision, strategy, and roadmap

Track and manage key performance indicators (KPIs) such as enrollment numbers, revenue, customer satisfaction, and market share

Conduct market research to identify emerging trends, gaps in offerings, and competitive landscape

Gather and analyze data on student needs, feedback, and industry demands to ensure the program line’s offerings remain relevant and innovative

Use insights from research to make data-driven decisions to enhance current programs and create new educational offerings

Work closely with faculty, subject matter experts, and instructional designers to develop high-quality, market-ready courses

Oversee course design from ideation to final delivery, ensuring content is engaging, effective, and meets university standards

Collaborate with the Operations Team to set up and continuously deliver courses within your portfolio

Identify and recruit qualified instructors for courses within your portfolio and provide instructors with ongoing training and support

Develop strategies to attract and retain students, focusing on growing enrollments for the assigned program lines

Collaborate with marketing teams to create and execute promotional campaigns for the program offerings

Monitor and analyze enrollment trends, adjusting marketing efforts and program offerings as needed to meet growth targets

Lead cross-functional teams to ensure timely and efficient course creation and program rollouts

Coordinate with internal stakeholders, including instructional designers, marketing, operations, and IT teams to manage the project timelines and milestones

Ensure that all program deliverables are met and troubleshoot any issues that may arise during the development and launch phases

Perform other duties as required/assigned by leadership

Qualification

Market ResearchData AnalysisProject ManagementAdult Education KnowledgeInstructional DesignLMS FamiliarityCommunication SkillsInterpersonal SkillsTeam CollaborationPresentation Skills

Required

Bachelor's degree in business, education, marketing, or a related field

Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

Knowledge of the adult education market, continuing education, and workforce development

Excellent communication, presentation, and interpersonal skills

Ability to work both independently and collaboratively in a team-oriented environment

Strong analytical skills and the ability to make data-driven decisions

Experience with market research and competitive analysis

Preferred

Master's degree in higher education, business, marketing, or a related field

Three to five (3-5) years of experience in product management, instructional design, or related fields, preferably within higher education or adult learning

Familiarity with Learning Management Systems (LMS) and online education technologies