Senior Living Residences · 4 hours ago
Digital Marketing Coordinator
Braintree, MA
Full-time
Onsite
New Grad, Entry Level
$50K/yr - $50K/yrSenior Living Residences is a senior housing management company known for its quality care and innovative programs. They are seeking a Digital Marketing Coordinator to assist with digital communications activities, including website management, social media, and email marketing, while supporting the overall marketing team's goals.
Assisted LivingElder CareHealth CareHome Health Care
Responsibilities
Ensure website content is accurate and up-to-date
Publish, edit, and update website and blog pages as required
Ensure quality content by copyediting, proofreading, ensuring consistent style and brand
Maintain SLR Community event listings on their respective microsites
Implement and maintain appropriate SEO tactics to increase traffic
Use Google analytics to report on site use and optimization
Ensure all online directory listings are accurate and up-to-date
Maintain an editorial calendar for social media
Keep up to date on all platforms and industry trends
Create and implement strategies to enhance engagement on social media platforms
Monitor compliance to posting procedures, responsiveness to comments and opportunities for engagement
Monitor content feeds for affiliates, partners and other social media influencers looking for opportunities to share, respond to content and other opportunities for collaboration
Work with Community Programming Directors on optimizing and enhancing Facebook content
Assist with digital advertising and search campaigns as assigned. Including vendor management, metrics and reporting, creative management
Manage Advertising & Sponsorship invoices, ensuring they adhere to budget guidelines and are processed in a timely fashion
Take photographs and video at special programs and events for use in multimedia projects (presentations, slideshows, video, website/blog, social media)
Maintain well-organized photo and video archive
Edit and produce video content for a variety of uses including ad campaigns, public relations and events
Coordinate, edit, build, and distribute outbound email campaigns to support SLR communities and SLR initiatives, including monthly newsletters, surveys, event promotion and invitation, and program updates
Help to create and implement strategies to increase subscribers and engagement
Conduct routine maintenance and cleanup of email list; communicate with communities in order to maintain lists appropriately
Analyze trends in email communications and report back to SLR Marketing and Community Sales Teams
Assist with Home Office meetings and trainings as assigned - may include travel, A/V set up, notetaking
Bring new ideas for design and content creation to the team
Prepare weekly, monthly and annual reports of website and digital communication statistics to relevant staff
Proofreading advertising, reports, blog posts, special events flyers and other content
Assist with the preparation and review of Sales & Marketing reports as assigned
Assist with the development and preparation of any marketing materials, reports, presentations or training materials as requested
Assist the Marketing Manager and Directors of Community Relations with promotion of marketing events as required
Assist at marketing events needed
Additional duties as assigned
Qualification
Required
Bachelor's degree in Communications or Marketing or related field
Exceptional written communication skills with superior grammar and spelling
The ability to produce compelling and concise copy for online media
Proficient with technology, esp. Google Apps, publishing tools
Basic knowledge of SEO
In-depth knowledge and technical understanding of social media platforms
Strong team player with a friendly and engaging style and the ability to interface at all levels in cooperation with a wide range of people, including Home Office and community staff, representatives from the media and the greater community
Organized self-starter able to work in a fast-paced environment with changing priorities
Ability to work some flexible hours, including occasional evenings and weekends
Preferred
Working experience with Google Analytics, Google Adwords preferred
Experience with email marketing service preferred
Photography and intermediate-level video production/editing skills preferred
Benefits
Paid time off
Holiday pay
Health through Blue Cross Blue Shield
Dental
Vision insurance
Disability coverage
Complimentary life insurance
Pre-tax retirement savings plan with a company match
DEI Initiatives - A regular opportunity for all associates to voice opinions and ideas to improve diversity, equity, and inclusion for the whole company!
Generous bonus program for referring associates and residents
Retail discounts include cell phone plans, pet insurance, home & auto insurance, car rentals, identify theft protection, office supplies, concert & museum tickets, travel, shopping, and much more!
Health Reimbursement Account (HRA) and Flexible Spending Accounts (FSA) to offset medical plan and health care expenses
Nationwide tuition rewards program
Extensive professional development and education programs, including the opportunity to become a Certified Dementia Practitioner
Company
Senior Living Residences
Senior Living Residences is an assisted living care center that provides senior housing management and dementia support services.
Founded in 1990
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Tadd Clelland
President & CEO
Recent News
Seattle TechFlash
2025-04-10
Yahoo Finance
2024-05-03
Company data provided by crunchbase