Blue Wheel · 16 hours ago
Paid Search Strategist
United States
Full-time
Remote
Mid LevelBlue Wheel is a digital marketing agency that specializes in developing and managing PPC campaigns for clients. As a Paid Search Strategist, you will create and execute paid search strategies, optimize campaigns, and analyze performance to drive client growth and engagement.
AdvertisingDigital MarketingMarketing
Hiring Manager
Jessica Mosley
Responsibilities
Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space
Develop and execute paid search strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS)
Proactively identify growth opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies
Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid search, social, email, and organic channels
Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads
Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance
Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and manual bid strategies to enhance efficiency and effectiveness
Perform ongoing A/B testing on ad creatives, landing pages, and targeting to drive incremental performance improvements
Leverage first-party data (CDPs, CRM platforms) and third-party audience segments to refine targeting strategies for retention and acquisition
Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS
Monitor and interpret campaign data, identifying trends, performance gaps, and new opportunities for scaling campaigns
Utilize analytics tools such as Google Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance
Provide insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients
Attend all internal and external calls related to your client accounts, serving as the subject matter expert on paid search and programmatic strategies
Lead discussions on campaign performance, optimizations, and strategic shifts to ensure alignment with client goals
Educate clients and internal teams on evolving trends in search, programmatic, and digital advertising
Develop case studies and insights from successful campaigns to inform future strategies and support new business pitches
Write, test, and iterate ad copy tailored for DTC consumer behavior, optimizing for engagement, conversions, and brand voice consistency
Coordinate with creative teams to develop and deploy compelling ad assets, including image, video, and interactive ad formats
Ensure that ad creatives align with DTC brand messaging, landing page experiences, and consumer psychology
Experiment with new creative approaches, such as DSAs, RSAs, and interactive ad units, to enhance engagement and performance
Work closely with paid social, email, and lifecycle marketing teams to ensure cohesive messaging and customer journey alignment
Partner with CRO teams to refine landing pages and improve conversion rates
Collaborate with developers and analytics teams to implement tracking solutions, pixel integrations, and audience segmentation strategies
Share insights and performance data with media buyers, strategists, and content teams to refine holistic DTC growth strategies
Manage and optimize ad spend across multiple DTC brands, ensuring cost efficiency and performance scalability
Continuously track pacing and profitability, making strategic recommendations to reallocate budget where needed
Forecast monthly and quarterly media spend based on historical performance, seasonal trends, and client goals
Stay ahead of industry trends, platform updates, and algorithm changes to keep client strategies competitive
Experiment with emerging ad formats (e.g., Performance Max, AI-driven bidding strategies, video discovery ads) to drive incremental gains
Conduct rigorous A/B testing across audience targeting, bidding strategies, and creative messaging to refine best practices
Document test results and performance insights to continuously enhance agency-wide media buying strategies
Qualification
Required
Develop strategy, implement, track, and manage PPC campaigns across various digital channels
Manage campaigns from concept to execution to analysis
Collaborate with internal Client Services account stakeholders
Articulate strategic and performance insights to clients
Develop and execute paid search strategies that align with client objectives
Proactively identify growth opportunities
Align campaign strategies with broader omnichannel marketing initiatives
Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads
Implement data-driven optimizations
Utilize automation tools and manual bid strategies
Perform ongoing A/B testing on ad creatives, landing pages, and targeting
Leverage first-party data and third-party audience segments
Prepare, compile, and present internal and external performance reports
Monitor and interpret campaign data
Utilize analytics tools to measure and communicate performance
Provide insights on budget pacing, forecasting, and investment strategies
Attend all internal and external calls related to client accounts
Lead discussions on campaign performance and optimizations
Educate clients and internal teams on evolving trends
Write, test, and iterate ad copy tailored for DTC consumer behavior
Coordinate with creative teams to develop and deploy ad assets
Ensure ad creatives align with DTC brand messaging
Experiment with new creative approaches
Work closely with paid social, email, and lifecycle marketing teams
Partner with CRO teams to refine landing pages
Collaborate with developers and analytics teams
Share insights and performance data with media buyers and strategists
Manage and optimize ad spend across multiple DTC brands
Continuously track pacing and profitability
Forecast monthly and quarterly media spend
Stay ahead of industry trends and platform updates
Experiment with emerging ad formats
Conduct rigorous A/B testing across audience targeting and creative messaging
Document test results and performance insights
Preferred
Google Ads and Microsoft Ads certifications
Proven experience managing paid search campaigns in an agency environment
Hands-on experience with SA360, Performance Max, and other advanced search tools
Strong proficiency with analytics tools, including Google Analytics (GA4) and Looker Studio
Demonstrated ability to manage budgets across multiple accounts while driving measurable ROI
Company
Blue Wheel
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship.
Founded in 2011
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Eitan Reshef
Chief Executive Officer
Jonathan McGraw
Chief Operating Officer
Company data provided by crunchbase