IQVIA · 2 hours ago
Consumer Audiences Product Manager
Tampa, FL, United States of America
Full-time
Onsite
Mid, Senior Level
$99K/yr - $276K/yr
5+ years expIQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. The Consumer Audiences Product Manager is responsible for leading behavioral consumer audience products, contributing to the optimization of healthcare advertising delivery through expertise in DTC marketing and product management.
AnalyticsHealth CareLife Science
Responsibilities
Responsible for managing requirements and all activities for the behavioral products within the Consumer Audiences portfolio, including product definition and planning through production, release, and end of life, ensuring quality standards are met and that the product/s support the company’s overall strategy and goals
Specializes in assessing and understanding the market, defining product strategy, vision, and overall roadmap prioritization and planning
Details the product specs, prioritizes, and translates requirements to story points
Identifies gaps and provides expertise in business requirements for system functional specifications and scales new and current systems, processes, and procedures in a cost-effective manner
Drive strategic vision for the behavioral products within the Consumer Audiences portfolio to meet business objectives
Work closely with internal and external stakeholders to understand market needs
Conduct market research and analysis to identify customer needs, market trends, and competitive landscape
Contribute to the roadmap for the behavioral products within the Consumer Audiences portfolio product. Gather and suggest features and enhancements based on customer feedback, business impact, and ROI. Collaborate and support a unified product roadmap within IQVIA Digital and broader IQVIA
Collaborate with other parts of IQVIA where similar challenges are being addressed
Stay abreast of changes to U.S. law and regulatory environment which might affect consumer audience developments. Work with stakeholders to adapt to new or emerging restrictions
Stay up-to-date with the latest advancements in modeled and predictive audience modeling
Oversee all internal financial, pricing, legal, and contracting framework, regarding behavorial products within the Consumer Audiences portfolio
Monitor sales performance and adjust strategies as necessary to meet or exceed targets
Support and advise IQVIA and IQVIA Digital market efforts
Maintain a deep understanding of the healthcare industry, market trends, and the competitive landscape
Represent the company as a thought leader in the healthcare sectors
Engage in speaking engagements, publications, and networking events to enhance our company's reputation and visibility
Qualification
Required
Ability to lead and inspire teams, fostering a culture of positivity, excellence, and innovation
At least 5 years' experience in DTC marketing. Direct experience with the creation of consumer audiences is highly valued
Experience with relevant U.S. data privacy laws and regulations is a plus. Experience with privacy enhancing technologies (PETs) is a plus
Adaptability and flexibility to changing priorities
Demonstrated ability to work creatively and effectively in a fast-paced environment
Attention to detail and ability to work simultaneously on multiple priorities
Excellent presentation, communication, and negotiation skills
Ability to influence others both internally and externally
Ability to work independently and as a team player
Ability to establish and maintain effective working relationships with coworkers, managers and clients
Benefits
Incentive plans
Bonuses
Health and welfare and/or other benefits
Company
IQVIA
IQVIA provides analytics, compliance, and management solutions to the life sciences industry.
10001+ employees
H1B Sponsorship
IQVIA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (294)
2023 (261)
2022 (229)
2021 (208)
2020 (180)
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-06-02Post Ipo Debt· $2B
2023-11-14Post Ipo Debt· $500M
2023-05-18Post Ipo Debt· $1B
Leadership Team
Chris Colapietro
Vice President, Customer Engagement
Jonathan Morris
VP & GM US Healthcare
Recent News
Company data provided by crunchbase