Hive Financial Systems · 21 hours ago
Lead Generation Manager
Atlanta Metro
Full-time
Onsite
Senior Level
5+ years expHive Financial Systems is seeking a Senior Lead Generation & Affiliate Marketing Manager to own the top-of-funnel acquisition strategy for a tribal lending portfolio. The role involves sourcing, scaling, and optimizing high-intent loan applications through affiliate partnerships and lead networks while ensuring compliance with regulatory requirements.
FinanceFinancial ServicesFinTech
Hiring Manager
Jordan Tishman, MBA (Three Putt Enthusiast)
Responsibilities
Identify, recruit, and manage a high-performing network of third-party affiliates, publishers, and lead generators within the consumer lending space
Build long-term, volume-based relationships with top-tier partners to secure consistent, scalable traffic
Maintain ongoing communication to optimize placements, creative alignment, and performance incentives
Own the technical configuration and daily optimization of Ping-Post and Ping Tree environments
Ensure real-time bidding logic aligns with portfolio yield targets, approval rates, and funding capacity
Monitor latency, response accuracy, and bid competitiveness across all sources
Negotiate CPA/CPL structures with affiliates and lead networks to maximize margin and volume
Leverage performance data and scale to secure preferential pricing, volume discounts, and first-look or exclusive traffic
Continuously recalibrate payouts based on lead quality, conversion rates, and downstream performance
Optimize acceptance thresholds using real-time performance data to improve overall marketing ROI
Monitor lead flow in real time to detect fraud, duplication, policy violations, or non-compliant traffic
Analyze Revenue-per-Lead (RPL), Earnings-per-Click (EPC), approval rates, and funding outcomes by source
Partner with internal risk, compliance, and operations teams to continuously improve lead standards
Ensure all affiliate marketing materials, landing pages, and lead-capture methods comply with: Federal consumer protection requirements, Advertising and disclosure standards, The unique regulatory framework governing tribal lending
Act as a gatekeeper for third-party traffic quality and compliance integrity
Qualification
Required
5+ years in performance-based lead generation, specifically within personal loans, installment lending, or adjacent consumer finance verticals
Deep familiarity with lead aggregators, affiliate networks, and compliance considerations in regulated lending environments
Ping-Post / Ping Tree Expertise: Deep understanding of automated bidding systems, lead routing, and LMS configuration
Affiliate Management: Proven ability to scale and manage complex partner ecosystems with performance-based compensation models
Data-Driven Optimization: Strong analytical skills with hands-on experience optimizing RPL, EPC, approval rates, and cost efficiency
Negotiation & Relationship Management: Demonstrated success negotiating favorable payout structures and exclusive traffic arrangements
Platform Proficiency: Advanced experience with affiliate tracking and lead platforms such as Decision Cloud, Tekambi, and Aghora, integrated with lending CRMs
Company
Hive Financial Systems
Hive Financial Systems combines decades of industry experience with sophisticated automation and technological know-how.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase