GZA GeoEnvironmental, Inc. · 4 hours ago
Chief Marketing Officer
Norwood, MA
Full-time
Onsite
Director/Executive
$135K/yr - $165K/yrGZA GeoEnvironmental, Inc. (GZA) has an exciting opening for a seasoned leader, visionary and dynamic marketing professional to fulfill the role of Chief Marketing Officer (CMO). The CMO will oversee all marketing activities, internal corporate communications, and support business development initiatives while leading a marketing team in a national consulting firm.
Environmental Consulting
Responsibilities
The CMO is responsible for setting the course for GZA’s integrated marketing and communications program and helping GZA seize growth opportunities by building upon current initiatives and responding to emerging markets
The successful candidate will be leading an engaged marketing team operating under a currently successful marketing strategy, while bringing progressive thought, notable improvements, and fresh ideas to our strategy and the firm overall
In summary, the role will oversee all marketing activities, internal corporate communications involving best practices, trends, brand strategy, procedures, plans, and budgets
Key initiatives will involve supporting our local offices, teams of Principals, Practice Groups, and Corporate Business Development staff in their business development efforts, while also supporting client growth, both in geographic-based and niche markets
The CMO will lead our corporate Marketing department in the support of business development initiatives for our key Client Sectors through proposal and presentation support, brand advancement, content marketing, thought leadership, and client retention efforts
Prepare an annual marketing and communications plan and budget for review and approval by senior management
Lead the implementation/execution of the integrated company marketing communications plan (digital, mobile, social, blogging, CRM lead nurturing, email marketing, video, public relations, advertising, event marketing, content marketing, qualifications, proposals and presentations, print brochures and collateral) to support marketing action plans for Client Sector leaders
Drive the preparation of marketing content for our website for lead generation, client presentations, trade association presentations, and internal company meetings
Ensure that Principals and technical staff are supported in business development activities and account-based marketing campaigns, and track progress annually
Direct and streamline the processes and best practice standards for the effective and timely preparation of qualifications, proposals, and presentations; audit proposals so that best practices and branding standards are followed
Lead, manage, and mentor marketing team members in various offices and prioritize staff resources to support business development activities for growing our business with our Client Sectors
Oversee the department’s maintenance of CRM databases, email marketing efforts, and the organization of marketing collateral information on GZA’s SharePoint site and our Open Asset platform
Develop and manage the various uses of AI in the creation of marketing materials
Develop effective metrics to measure the Search Engine Optimization (SEO) performance of GZA’s website, social media, email marketing, and event marketing activities to evaluate the effectiveness of marketing campaigns in promoting specific new sales
Maintain and enhance GZA’s client-centric brand; building our national reputation; supporting employer branding and recruitment and acquisition marketing; and directing integrated marketing communications and attribution initiatives to generate revenue and achieve our company’s strategic plan and vision
Qualification
Required
Bachelor's Degree in Business Administration, Marketing, Publishing, Communications, or a related field
Demonstrated progressively responsible marketing management and leadership roles
Experience in developing and implementing Integrated Marketing Communication Plans
Excellent interpersonal relations and presentation skills
Excellent oral and written communications skills
Experience managing staff and interdisciplinary teams in a multi-office company
Demonstrated professional judgment, consistency, and strong attention to detail
Background of high-quality work products
Independent analysis, problem solving, and strong organizational skills
Ability to have a flexible schedule and travel as necessary
Preferred
Master's Degree in Business, Management, or Marketing preferred, but not required
Marketing association participation/credentials and experience with an A/E/C or professional service firm preferred but not required
Benefits
The opportunity to own shares in our employee-owned company
The opportunity for advancement to the Principal level
Company
GZA GeoEnvironmental, Inc.
GZA GeoEnvironmental, Inc. is a employee owned consulting firm and provider of diversified technical service.
Founded in 1964
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Patrick Sheehan
President and CEO
Recent News
2025-09-04
2025-07-12
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