Security Industry Association (SIA) · 1 week ago
Manager, Marketing and Events
Silver Spring, MD
Full-time
Hybrid
Entry, Mid Level
2+ years expSecurity Industry Association (SIA) is seeking a creative and outgoing Manager, Marketing and Events to develop and execute innovative marketing campaigns and produce exceptional networking events. The role involves leading member engagement initiatives, managing marketing automation efforts, and serving as a logistical liaison for SIA's events.
Market Research
Responsibilities
Be a key team player in growing SIA’s overall audience
Under the direction of the Senior Director, Marketing, and in close collaboration with colleagues, develop integrated marketing plans that lead to increased member/volunteer participation in SIA programs
Serve as the staff lead for email marketing and marketing automation, leading in both creative implementation and project management for marketing automation
Use your creativity and collaborative skills to develop messaging and creative to effectively market and drive engagement for SIA programs, content, and events
Create, develop, and manage marketing automation campaigns in support of various SIA programs, from member onboarding to event marketing and member engagement, and identify new opportunities to leverage our marketing technology stack
Grow our National Capital Regional Security Forum community of DMV-area security professionals through events and direct member experiences
Work closely with our membership team to produce highly impactful campaigns to onboard new member companies and new contacts at existing member companies
Serve as a key liaison to its events partner in support of improving the SIA member/exhibitor experience at ISC Expos and SIA-sponsored events held in conjunction with the events
Serve as the project manager and staff lead for SIA Honors Night, the SIA Market Leaders Reception, SIAThere! regional networking event series, National Capital Region Security Forum (NCRSF) DMV-area regional networking meetings, responsible for the P&L and successful execution of the events in collaboration with and under the supervision of the Senior Director, Marketing (and in coordination with the SIA government relations department for our identity/biometrics-themed events)
Experience planning and logistics
Identifying and working with sponsors for our regional networking events (NCRSF and SIAThere! events)
Manage NCRSF committee to provide input and direction for NCRSF event series
Provide guidance and training to any SIA staff who support these events on site
Leading the content direction on NCRSF events
Leading the direction and supporting content initiatives on our identity/biometric events
Serve as primary liaison on SIA staff to event, room and facility logistics at ISC security events
Serve as the primary on-site logistical contact for the Securing New Ground conference
Serve as the primary event experience and logistics liaison for other SIA in-person events as needed, including:
Logistical support and project management related to contracts, F&B and AV orders, and working with venues
Solicitation of venue proposals and review of proposals with event stakeholders
Advising on and providing guidance related to the event experience and look and feel
Leading pre-event logistical meetings with relevant stakeholders
Leading post-event debrief sessions to implement a process of continual improvement and open dialogue about SIA events
Actively participate in the marketing as part of the staff team in support of other key event programs, including conferences, networking events, awards programs, training programs and other SIA meetings and live events and on-demand programs
Lead the use of metrics to measure attendee engagement and satisfaction rates with these events; present findings as requested
Serve as the marketing department’s staff lead for coordinating the cross-departmental scheduling of events, and aid in implementing the marketing plan for each of these events
Serve as the marketing department staff lead for virtual events, including registration and logistics support for virtual events
Support all SIA marketing projects as needed, including but not limited to, media communications, digital marketing, social media, and member engagement strategies
Enthusiastically embrace and leverage metrics and analytics to evaluate member engagement marketing ROI and make needed improvements
Grow professional and technical knowledge by attending industry educational workshops, reviewing professional publications, monitoring industry trends, establishing professional networks and engaging with SIA members
Work with and effectively manage relevant vendors, suppliers and consultants and directly manage vendor relationships and expenditures to ensure value is created for SIA’s membership
Take a revenue-growth mindset approach to events and other programs
Leverage our digital platforms in support of marketing goals and initiatives
Embrace the use of our association management solution (AMS) database to grow our audience reach and to track and drive member engagement
Estimate annual travel of 10-15%, primarily in support of SIA events
Some travel required
Other duties as may be assigned
Qualification
Required
B.A. in marketing, communications, or a related field
A minimum of two to five years of applicable experience in marketing or communications related to customer engagement, content generation, and event management
Experience in email marketing and communications
Experience with planning and hosting events is a strong plus
Experience with a membership-based organization is a strong plus
General familiarity with digital content creation, website, and social media marketing
Strong interpersonal, verbal, and written communications skills
Strong creative instincts matched with strong organizational skills
Exemplary customer service skills and an enthusiastic, can-do attitude
Ability to oversee many projects simultaneously and help to ensure completion by stated deadlines
Able to always represent self and SIA in a professional manner and exercise high levels of customer service quality in all interactions
Solid presentation skills
Strong member service orientation
A willingness to have fun and share ideas that strengthen the organizational culture
Commitment to the success of the association
Proficiency in computer applications (word processing, Excel, database)
Company
Security Industry Association (SIA)
The Security Industry Association (SIA) represents the business interests of manufacturers, service providers and integrators of electronic physical security equipment.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Don Erickson
Chief Executive Officer
Recent News
Security Industry Association
2025-09-16
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