Inspire Medical Systems · 3 hours ago
Director Paid Media
Minneapolis, MN
Full-time
Onsite
Director/Executive
$180K/yr - $240K/yr
10+ years expInspire Medical Systems is a pioneering company focused on improving the lives of those suffering from Obstructive Sleep Apnea through innovative medical devices. The Director of Paid Media will lead the strategy and execution of paid media across various channels to drive growth in high-value leads and ensure alignment with business objectives.
BiotechnologyHealth CareMedical DeviceTherapeutics
Responsibilities
Develop and own the paid media strategy across all channels (search, display, social, programmatic, video, native, and emerging platforms) for both patient and HCP audiences
Define annual and quarterly paid media plans, budgets, and performance targets aligned to business objectives and implant growth goals
Lead channel mix optimization using data-driven insights and marketing mix modeling (MMM) to maximize ROI and efficiency
Oversee execution and optimization of paid campaigns across platforms (Google Ads, Meta, LinkedIn, programmatic DSPs, etc.)
Implement rigorous testing frameworks (audience segmentation, creative variants, bidding strategies) to improve conversion rates and reduce CAC
Ensure geo-targeting and local activation strategies align with market access, provider availability, and patient demand
Own marketing mix modeling (MMM) and attribution frameworks to measure paid media impact on high-value leads, appointments, and implant growth
Develop and maintain dashboards and reporting cadence for paid media performance, including KPIs such as high-value leads, appointment conversions, CAC, ROMI, and funnel efficiency
Partner with Analytics and Marketing Operations to ensure accurate data capture, compliance, and actionable insights
Work closely with Brand Creative/Content and Social Media teams to ensure paid media assets are optimized for channel-specific requirements and audience behaviors
Ensure assets align with brand guidelines and regulatory compliance
Provide input on creative briefs to ensure messaging resonates with patient and HCP segments and drives measurable outcomes
Collaborate with Growth Marketing to align paid media with organic, SEO, and app strategies for full-funnel optimization
Partner with Medical Education and Events teams to amplify event-driven campaigns and integrate paid tactics into lead-gen programs
Ensure compliance with HIPAA, FDA advertising guidelines, and AdvaMed Code in all paid media executions
Lead development and refinement of MMM frameworks to inform budget allocation and channel investment decisions
Translate MMM insights into actionable recommendations for campaign planning and optimization
Educate stakeholders on MMM outputs and implications for growth strategy
Qualification
Required
10-15+ years in paid media leadership roles, preferably in medical device, health tech, or regulated industries
Proven success managing multi-channel paid media programs for both consumer and professional audiences
Proven experience leading media agency partnerships, serving as the primary contact responsible for performance, accountability, and overall health of the relationship
Experience managing and executing performance marketing objectives, pulling results beyond media KPIs into business realized results
Expertise in marketing mix modeling, attribution, and performance analytics
Strong understanding of creative optimization, audience targeting, and compliance requirements
Ability to present to executive and senior leadership, distilling complex concepts into concise, audience-appropriate insights that drive alignment facilitate decision-making
Hands-on experience with major ad platforms (Google Ads, Meta, LinkedIn, DSPs) and martech integrations (CRM, MAP, analytics tools)
Familiarity with HIPAA, FDA advertising guidelines, and AdvaMed Code
Benefits
Multiple health insurance plan options.
Employer contributions to Health Savings Account.
Dental, Vision, Life and Disability benefits.
401k plan + employer match.
Identity Protection.
Flexible time off.
Tuition Reimbursement.
Employee Assistance program.
All employees have the opportunity to participate in the ownership and success of Inspire. Employees at all levels can participate through equity awards and the Employee Stock Purchase Program.
Company
Inspire Medical Systems
Inspire Medical Systems develops implantable therapeutic devices for the treatment of obstructive sleep apnea.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$319.4MKey Investors
Amzak Capital ManagementOrbiMedMedtronic
2020-04-13Post Ipo Equity· $133.4M
2018-12-18Post Ipo Equity· $75M
2018-05-03IPO
Leadership Team
Tim Herbert
Chairman & CEO
Richard Buchholz
CFO
Recent News
2026-01-07
Company data provided by crunchbase