Stepful · 2 hours ago
Lifecycle Marketing Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$111K/yr - $140K/yr
6+ years expStepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs. As the Lifecycle Marketing Lead, you will own how we communicate with our students and clients across various channels to drive engagement and improve outcomes.
Health CareProfessional ServicesTraining
Responsibilities
Own Stepful’s lifecycle marketing strategy for students and healthcare providers across email, SMS, and in-app, from strategy to execution to iteration
Design and optimize multi-channel journeys that increase activation, engagement, retention, and completion across both our direct-to-consumer (student) and B2B (employer) products
Develop a deep understanding of operational complex user behaviors and multi-faceted product flows
Leverage data to identify friction points and opportunities to influence behavior through lifecycle touch points
Write and QA high-impact communications with exceptional attention to detail, ensuring every message reflects our brand, drives clarity, and compels action
Collaborate closely with Product, Operations, Growth, Data, and Client Success to ensure communications support core product experiences, not compete with them
Continuously test, measure, learn, and iterate using a hypothesis-driven approach to improve lifecycle performance and communicate results clearly to stakeholders
Qualification
Required
6+ years of experience owning end-to-end lifecycle marketing across email, SMS, and in-app channels in a high-growth environment
Fluent in marketing automation tools (e.g., Customer.io, HubSpot) and able to build, launch, and manage complex journeys independently
No problem seeing the bigger picture and are quick to zoom in and out to identify opportunities
Exceptional writer who can tailor messaging to different personas while maintaining clarity, empathy, and persuasion
Strong analytical mindset - comfortable building dashboards or pulling data to inform strategy, evaluate campaign performance, and identify opportunities
Proven experience influencing product behavior and driving retention through lifecycle strategies, not just promotional campaigns
Thrive in cross-functional environments where you must balance stakeholder needs while advocating for the user and product experience
Energized by testing and experimentation, constantly seeking ways to improve conversion, engagement, and outcomes
Preferred
Worked in operations-heavy businesses where product communications play a meaningful role in driving real-world behavior
Experience designing lifecycle strategies for both D2C/B2C and B2B customer segments
Worked closely with Product teams to influence roadmaps and integrate lifecycle messaging within product experiences
Familiarity with SQL or other analytical tools and can self-serve performance insights
Passionate about education, workforce development, or healthcare access and want to be part of a company making a measurable impact on people's livelihoods
Company
Stepful
Stepful helps those without college degrees train for and find entry-level healthcare jobs.
11-50 employees
H1B Sponsorship
Stepful has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (1)
2022 (2)
Funding
Current Stage
Growth StageTotal Funding
$55.99MKey Investors
Oak HC/FTAlleyCorpReach Capital
2024-11-13Series B· $31.5M
2024-02-20Series A· $12M
2023-05-25Seed· $7.5M
Leadership Team
Edoardo Serra
Co-Founder & CTO
Tressia Hobeika
Co-Founder & Chief Product Officer
Recent News
Morningstar.com
2025-11-09
Business – Latest Financial & Stock Market News | New York Post
2025-08-29
Company data provided by crunchbase