Collabera · 11 hours ago
Digital Campaign Performance Analyst-Google Analytics, Adobe Analytics, Tableau, and Google Campaign Manager 360.
Collabera is a leading organization in the healthcare sector seeking a highly analytical Research Analyst III. This role focuses on analyzing digital marketing and web data to provide actionable insights that enhance marketing strategies targeting healthcare professionals, requiring collaboration with cross-functional teams to develop reports and recommendations.
Responsibilities
Collect, compile, and analyze digital media performance data from banners, email, and other marketing channels
Analyze website traffic and user behavior using Google Analytics and Adobe Analytics
Develop and deliver data-driven marketing presentations with insights and optimization recommendations
Collaborate with media, search, and social teams to produce integrated performance reports
Identify opportunities to optimize digital campaigns across multiple channels
Communicate complex analytical findings clearly to technical and non-technical audiences
Create compelling visuals and performance dashboards to support business decisions
Transform and submit performance data to internal systems using Tableau Prep Builder
Coordinate with stakeholders to prepare tagged URLs and manage banner deployment using Campaign Manager 360
Stay current with evolving digital marketing metrics and emerging technologies
Qualification
Required
Bachelor's degree in marketing, analytics, business, or a related field
Four to six years of experience in digital marketing analytics or web performance analysis
Proficiency with Google Analytics, Adobe Analytics, Tableau, and Campaign Manager 360
Strong analytical, data interpretation, and problem-solving skills
Experience integrating web and email data into strategic marketing presentations
Excellent communication, presentation, and client collaboration skills
Ability to work independently and manage multiple priorities in a fast-paced environment
Preferred
Experience in the pharmaceutical or healthcare industry preferred
Experience with User Experience, Search Engine Optimization, and dashboard development
Knowledge of data visualization and reporting best practices
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Life insurance
Long-term disability insurance
Short-term disability insurance
Paid parking/public transportation
Paid time off
Paid sick and safe time
Hours of paid vacation time
Weeks of paid parental leave
Paid holidays annually – as applicable
Company
Collabera
Collabera is an end-to-end information technology services and solutions provider helping clients align their business and IT strategies.
H1B Sponsorship
Collabera has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (141)
2024 (93)
2023 (120)
2022 (186)
2021 (180)
2020 (146)
Funding
Current Stage
Late StageTotal Funding
$30M2006-05-04Series Unknown· $30M
Recent News
2024-04-09
2023-01-20
2022-04-19
Company data provided by crunchbase