Visa · 4 hours ago
Senior Product Marketing Manager, Developer Marketing
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$154K/yr - $246K/yr
8+ years expVisa is a world leader in payments technology, facilitating transactions globally. As the Senior Marketing Manager for Developer Marketing, you will shape Visa's connection with the technical community, driving strategies to engage and empower developers to build with Visa’s APIs and solutions.
BankingFinanceFinancial ServicesInformation TechnologyMobile PaymentsPayments
Responsibilities
Build and execute the marketing plan for developers: Design and lead comprehensive go-to-market strategies specifically tailored to the developer persona, ensuring alignment with Visa’s broader business objectives
Manage content strategy and calendar: act as the editor-in-chief for developer communications, coordinating editorial themes, and curating high-quality materials from varying sources and cross-functional teams to maintain a consistent and authoritative voice
Develop high-quality, developer-facing content: Craft and oversee the creation of technical blog posts, integration guides, tutorials, case studies, and social media assets that grow awareness, engagement, and adoption of our solutions
Oversee and manage creative agencies: Direct external partners and agencies in campaign production and digital content creation, ensuring all output meets Visa’s high brand standards and resonates with a technical audience
Engage the developer community: Leverage online forums, webinars, hackathons, and meetups to build a vibrant, engaged developer community, fostering two-way conversation and advocacy
Measure and optimize impact: Define success metrics for campaigns, rigorously track performance against KPIs, and iterate strategies based on feedback and data to maximize developer engagement
Advocate for developers: Understand industry trends and competitor offerings to advocate for best practices to documentation, onboarding flows, and sandboxes
Qualification
Required
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Deep understanding of the developer audience: Proven track record of understanding developer communities, their motivations, and experience marketing directly to them with authenticity
Technical fluency: Work experience in the technology sector, including a strong understanding of technical audiences, ideally in the payments space
Cross-functional collaboration: Demonstrated experience working in complex, cross-functional organizations, successfully collaborating with product management, user research, analytics, digital marketing, and legal teams to move projects forward
Content creation expertise: Experience in creating compelling technical content and running integrated digital marketing campaigns that simplify complex concepts for a technical audience
Agency management: Experience collaborating with and managing external agencies to build best-in-class campaign work on time and within budget
Project management: Strong project management skills with the ability to manage multiple workstreams simultaneously in a fast-paced environment
Benefits
Medical
Dental
Vision
401 (k)
FSA/HSA
Life Insurance
Paid Time Off
Wellness Program
Company
Visa
Visa is a multinational financial services company that facilitates electronic payment systems throughout the world.
10001+ employees
H1B Sponsorship
Visa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (459)
2024 (424)
2023 (416)
2022 (515)
2021 (351)
2020 (407)
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
TNB Financial Services
2016-09-10Post Ipo Equity
2008-03-19IPO
Leadership Team
Ryan McInerney
Chief Executive Officer
Chris Suh
EVP & Chief Financial Officer
Recent News
Crowdfund Insider
2026-01-25
2026-01-25
https://fastcompanyme.com
2026-01-24
Company data provided by crunchbase