Walmart Canada · 13 hours ago
(USA) Director, Brand Management
Bentonville, AR
Full-time
Onsite
Lead/Staff, Director/Executive
$110K/yr - $220K/yr
5+ years expWalmart Canada is a leading retail company, and they are seeking a Director of Brand Management. This role involves directing the total proprietary brand assortment, managing customer product experiences, and overseeing communications related to proprietary brand initiatives.
DeliveryRetailShopping
Responsibilities
Determines and directs the total proprietary brand assortment at the item level by ensuring all proprietary branded items are properly coded in the item file directing item file maintenance communicating current brand assortment to departmental teams and crossfunctional partners and providing various metrics of assortment scope to influence the content of product marketing messaging and signing across multiple categories and markets
Manages consistency in customer product experience across proprietary brands by developing and conducting competitive market assessments utilizing and analyzing market data to influence merchant product strategies maintaining and verifying that all proprietary branded items support the established brand position and providing guidance and feedback to the merchant and product development team through established calendar milestones
Directs contracts between proprietary brands and external service providers by forecasting royalty and fee volumes to project impact on margins profits and expenses overseeing and monitoring royalty and fee payments collaborating with finance and global shared services to resolve payment and posting issues identifying discrepancies in the execution of contracts while partnering with the Legal department to resolve any legal or safety issue associated with proprietary branded items determining compiling and providing brand performance metrics for licensors and contract partners overseeing and influencing processes and payment methodologies to accommodate shifts in assortment strategies monitoring and tracking performance metrics to verify vendor compliance with service level agreements and resolving performance issues and escalating them as appropriate
Oversees communications related to proprietary brand public relations social media and instore signing initiatives by identifying and capitalizing on emerging opportunities to leverage communications to fill business gaps collaborating with internal crossfunctional teams and thirdparty vendors to determine messaging and target audiences developing communication strategies and plans to leverage in multiple communication vehicles aligning communication vehicles with target audience preferences and needs and preparing and distributing summaries of communications and activities to stakeholders
Manages multicultural media team at media and multicultural agencies by developing leadingedge and customerdriven media opportunities providing technical and subject matter expertise to business partners on video projects establishing creative timing flow and sequence of media and integrating multicultural media efforts into the broader media and digital marketing efforts
Provides overall direction by analyzing business objectives and customer needs developing communicating building support for and implementing business strategies plans and practices analyzing costs and forecasts and incorporating them into business plans determining and supporting resource requirements evaluating operational processes measuring outcomes to ensure desired results identifying and capitalizing on improvement opportunities promoting a customer environment and demonstrating adaptability and sponsoring continuous learning
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps recruiting selecting and developing talent supporting mentorship workforce development and succession planning and leveraging the capabilities of new and existing talent
Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices developing consequences for violations or noncompliance and supporting the Open Door Policy
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives engaging key stakeholders in the development execution and evaluation of appropriate business plans and initiatives and supporting associate efforts in these areas
Respect the Individual: Builds highperforming teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all
Respect the Individual: Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Respect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity:Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Act with Integrity:Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Act with Integrity:Acts as an altruistic servant leader and is consistently humble selfaware
Serve our Customers and members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acting with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers
Serve our Customers and members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and implementing strategies
Strive for Excellence:Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks
Strive for Excellence:Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmarts business model
Qualification
Required
Bachelor's degree in Business, Communications, Marketing, Business, or related field and 5 years' experience in brand development and management, developing creative briefs, marketing, or related area OR 7 years' experience in brand development and management, developing creative briefs, marketing, or related area
Preferred
Leading a cross-functional team
Managing Vendor Contracts and Relationships
Working on multi-national teams
Working with advanced functionality of Excel
Masters: Business Administration
Benefits
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase