Cherry Talent Group · 19 hours ago
Marketing Director
Atlanta Metro
Full-time
Onsite
Lead/Staff, Director/Executive
$130K/yr - $150K/yr
5+ years expCherry Talent Group is conducting a confidential executive search for a Marketing Director for a fast-growing company in the home improvement retail and e-commerce sector. The role involves owning the marketing function, designing scalable systems, and leading a team to support company-wide goals across B2C and B2B channels.
Staffing & Recruiting
Responsibilities
Own the marketing function end-to-end, from strategy through execution and optimization
Build and scale a modern marketing department, including team structure, processes, tools, and operating rhythm
Develop annual marketing plans, budgets, forecasts, and performance targets
Establish systems and workflows that support growth and cross-department alignment
Lead digital strategy across website, SEO/AEO, SEM, paid social, and e-commerce
Drive conversion and growth across online channels (Shopify experience strongly preferred)
Leverage AI and marketing technology to enhance content creation, campaign optimization, targeting, reporting, and automation
Partner with developers and agencies on website improvements, UX, CRO, and platform enhancements
Collaborate closely with sales, operations, leadership, and retail teams to align marketing efforts
Translate marketing strategy into clear, actionable initiatives that support company-wide goals
Build trust and buy-in by communicating clearly, using data, and delivering measurable results
Lead and develop internal team members while managing external agencies and vendors
Set clear expectations, evaluate performance, and optimize spend and partnerships
Ensure marketing investments are tied to ROI and business impact
Evolve and steward the brand across digital, retail, and B2B touchpoints
Support physical retail locations with in-store, point-of-sale, and experiential marketing
Create tools and assets that enable sales teams and dealer partners to tell a compelling story
Own marketing analytics, dashboards, and reporting
Use data and AI-driven insights to evaluate performance, identify opportunities, and continuously improve results
Confidently articulate campaign strategy, outcomes, and learnings to leadership
Qualification
Required
5+ years of marketing leadership experience
Proven experience building or scaling a marketing department from scratch
Strong background in digital marketing, e-commerce, and performance marketing
Hands-on experience with marketing technology, AI tools, and data-driven decision making
Experience managing teams and external partners
Demonstrated ability to work cross-functionally and drive alignment
Bachelor's degree in Marketing, Business, Communications, or related field
Local to Atlanta or willing to relocate
Preferred
Shopify experience strongly preferred
Benefits
Performance-based bonus
Comprehensive benefits, including 401(k) with company match
Company
Cherry Talent Group
At Cherry Talent Group, we’re transforming the recruiting experience by putting people first —both companies and candidates.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Suman Cherry
Chief Executive Officer
Company data provided by crunchbase