Wintek Business Solutions · 1 day ago
B2B Marketing Director
Lafayette, IN
Full-time
Onsite
Director/Executive
8+ years expWintek Business Solutions is the B2B network solutions division of Tipmont, an electricity and fiber broadband cooperative. They are seeking a B2B Marketing Director to build and maintain a lead generation and customer retention engine, design impactful marketing campaigns, and collaborate with sales and finance teams to enhance strategic outcomes.
Information Technology & Services
Responsibilities
Maintaining a sharp, professional brand image that builds immediate trust and opens doors
Designing and deploying meaningful, measurable and needle-moving marketing campaigns
Converting data into actions and strategies that give WBS a distinct competitive advantage
Transforming value propositions into strategic, successful tools for our sales team
Generating high-intent leads to forge connections with new businesses
Retaining high levels of trust, connection and opportunity with existing customers
Articulating your brand vision to creative partners for a fruitful, collaborative realization
Partnering with sales to create data-driven lifecycle marketing / enhancement strategies
Establishing and meeting core metrics required for consistent, dependable results
Empowering sales with expertise in trends, territory analysis and untapped segments
Collaborating with the finance team to continuously analyze and audit pricing strategies
Qualification
Required
Eight years or more of experience in a senior marketing or business development role, specifically within the B2B or professional services sector
Proven track record of scaling a sales pipeline and achieving year-over-year revenue growth
Exceptional command of performance tracking and market analysis
Proficiency in CRMs and marketing automation software such as HubSpot
Development of high-conversion sales collateral
Bachelor's degree in marketing, sales, business administration or a related program
Strong skills in communication, organization & problem-solving, and attention to detail
Ability to work independently and as part of a team
Benefits
Medical, dental and life insurance
401(k) matching
Pension retirement plan
Education reimbursement
Many opportunities for professional growth and mentoring
Company
Wintek Business Solutions
Wintek Business Solutions is locally owned and committed to exceptional customer service.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase