iQuanti · 20 hours ago
Content Strategist
United States
Full-time
Remote
Senior Level
$90K/yr - $110K/yr
6+ years expiQuanti is seeking an experienced Content Architect to join their Creative Services team. This role involves developing and executing content strategies that align with business and user needs, collaborating with stakeholders, and optimizing content performance across various digital assets.
AnalyticsConsultingDigital Marketing
Hiring Manager
Rahul Bouddha
Responsibilities
Leverage client-provided resources and data to gain insights into target audiences, including customer personas, previous research, and market reports
Utilize secondary research sources (such as industry reports, competitor analysis, and digital analytics) to deepen understanding of audience behavior, needs, and preferences
Synthesize insights from these resources to inform content topic ideation and guide the development of strategies that align with user needs at different stages of the customer journey
Collaborate with SEO analysts to develop an optimized keyword strategy that aligns with content topics and SEO goals
Ensure content supports all segments of the customer journey, addressing different user needs and search intents
Identify opportunities to repurpose high-performing content into new formats (e.g., blog posts into videos, case studies into infographics, or articles into social media posts) to increase engagement and maximize content ROI
Recommend content formats, distribution channels, and additional asset opportunities to diversify content delivery and reach broader audiences
Support the creation of detailed strategy briefs for writers and content creators, providing clear direction on tone, style, messaging, and target audience to ensure consistency and alignment with content strategy
Develop and maintain content calendars to ensure timely delivery of content in alignment with business priorities, seasonal trends, and key industry events
Provide quarterly topic opportunity reports that help clients prioritize content creation for the content calendar
Lead efforts to repurpose existing content as part of the editorial planning to fill gaps or extend the lifecycle of high-value assets
Present content strategies with clear, data-driven narratives that demonstrate how your approach meets business objectives and user needs
Work with clients to ensure alignment between content strategy, business goals, and customer needs, and adjust strategies based on client feedback and evolving requirements
Regularly review content performance using analytics tools, adjusting strategies to improve engagement, conversions, and other KPIs
Guide the iterative optimization of content by analyzing performance data, ensuring repurposed content meets key objectives and delivers measurable results
Stay informed about the latest trends, regulatory changes, and emerging technologies, particularly within the BFSI (Banking, Financial Services, and Insurance) sector
Support Content Production Manager in efforts to ensure content complies with sector regulations, including those governing financial services and privacy
Qualification
Required
6+ years of experience working in an agency environment in content strategy and/or strategic planning, with a strong focus on leveraging or developing personas, user journey mapping, and working with creative teams
Proven success in creating, executing, and optimizing content strategies, ideally in the BFSI sector or a similarly regulated industry
Strong strategic thinking and the ability to align content strategies with broader business goals and objectives
Experience with using AI to create efficiencies within workflows, and the ability to innovate new ways to enhance the way AI solutions can support the quality of our work
Knowledge in creating SEO- and GEO-optimized content and driving performance through well-researched content
Ability to uncover insights about target audiences through secondary research such as surveys, interviews, and data analysis
Excellent communication and presentation skills, with the ability to influence stakeholders and drive alignment on content strategy
Experience in creating comprehensive strategy briefs that provide clear, actionable guidance for writers, designers, and other content creators
Knowledge of different content types and formats and how they can work together (video, rich media assets, calculators, infographics, etc.)
Company
iQuanti
iQuanti was founded to deliver on the promise of high-performance digital marketing, combining deep analytics, proprietary technology, and a results-driven approach.
501-1000 employees
H1B Sponsorship
iQuanti has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (3)
2022 (2)
2021 (3)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$0.45M2018-02-07Seed· $0.45M
Leadership Team
Vish Rachakonda
Founder and Executive Chairman
Recent News
2025-08-22
2025-06-03
Morningstar, Inc.
2025-03-20
Company data provided by crunchbase