Deerfield Group · 1 day ago
Media Director - Pharmaceutical Agency
Conshohocken, PA
Full-time
Onsite
Director/Executive
7+ years expDeerfield Group is a marketing and communications partner focused on advancing healthcare products. They are seeking a Media Director to lead strategic media initiatives, manage client relationships, and drive team performance while optimizing media strategies across various channels.
Marketing & Advertising
Hiring Manager
Jennifer Kessler
Responsibilities
Lead and manage the media team, optimizing workflows and capabilities while mentoring planners in direct response and brand marketing
Align clients' media strategies with business objectives and execute cross-channel media planning and buying
Leverage data to identify target audiences, select optimal media vehicles, and calculate ROI for effective campaigns
Plan, negotiate, and execute online and offline media strategies within budget, ensuring quality and timely delivery
Conduct campaign analyses to drive performance improvement and deliver actionable insights
Collaborate directly with clients to ensure alignment with their goals and provide seamless service
Utilize advanced media tools for response forecasting and decision-making, driving impactful results
Provide strategic leadership in media planning negotiations, new business initiatives, and long-term growth opportunities
Lead the team in understanding clients' brands, objectives, and media strategies to create actionable plans and provide strategic guidance, counsel, and promptly address feedback to enhance client satisfaction
Establish and nurture strong client relationships, serving as a trusted advisor in media strategy and navigation
Foster collaboration with media partners to advance clients’ business objectives and secure long-term partnerships
Engage in active communication with clients, offering timely updates and aligning initiatives with their goals
Foster a culture of transparency, open communication, and goal alignment, ensuring collaboration across the team
Provide strategic guidance and unwavering support, empowering team members to navigate intricate media planning challenges with sophistication and confidence while serving as the driving force behind team collaboration and goal alignment, fostering synergy and a culture of excellence within the department; oversight of at least one direct report
Engage actively with clients and media partners, ensuring clear communication of project status and objectives, organization and responsiveness to drive client satisfaction
Provide counsel and promptly respond to feedback, demonstrating proactive leadership and commitment to client satisfaction
Build rapport with media partners to advance clients' business interests strategically and establish relationships based on trust and respect, essential for long-term partnerships
Guide the team towards achieving business objectives through strategic communication and proactive management
Build strong, cohesive teams with clients, media partners, and internal departments and collaborate to achieve shared goals, address issues and seize growth opportunities
Establish clear communication channels to foster trust and alignment to foster cross-functional collaboration and synergy with internal departments
Provide leadership and management, coaching team members for performance and development and deliver media training to improve planning and execution, and present compellingly to stakeholders
Foster a culture of creativity and innovation, driving initiatives for groundbreaking ideas and developing unique concepts that captivate audiences while applying strategic thinking and analysis to solve challenges and develop forward-thinking solutions
Lead brainstorming sessions, contributing fresh perspectives to inspire creativity and collaborate to refine and implement innovative solutions
Stay updated on industry trends and emerging technologies, integrating advancements into strategies
Communicate innovative concepts clearly and effectively to stakeholders
Solicit and incorporate feedback to refine strategies and enhance project outcomes, championing excellence and innovation
Champion a culture of holistic well-being and fulfillment within the workplace to strategically promote purpose, energy, and mindfulness throughout the organization
Foster robust relationships and uphold a culture of flexibility, accountability, and security
Provide oversight and accountability for initiatives aimed at promoting work-life balance and professional growth
Qualification
Required
Bachelor's Degree in relevant field
7+ years advertising experience
Media experience required
Extensive online media experience required
Pharma Industry experience required
Demonstrate a distinguished track record of steering teams to success through mentorship and development initiatives, while orchestrating high-impact projects that drive organizational growth and innovation
Bring extensive expertise in all media channels, leveraging advanced strategies to optimize overarching media presence and maximize return on investment
Possess in-depth knowledge of leading ad serving technologies and industry-standard platforms, ensuring seamless campaign execution and performance optimization
Exhibit robust analytical skills, adept at discerning the effectiveness of media tools and technologies utilized by the media team, identifying areas for improvement and innovation to elevate agency's capabilities and market presence
Mastery knowledge of media management & finance platform (Media Ocean - Prisma or equivalent) required
Strong proficiency and the ability to provide coaching and management of junior team members managing media planning / buying end-to-end across several clients
Strong financial acumen required
Knowledge of DoubleClick, Google Campaign Manager 360, Google Analytics 4, Vivvix, and other self-service platforms
Expert know of Microsoft Excel / Google Sheets, Microsoft Powerpoint / Google Slides, Microsoft Word / Google Docs
Preferred
4+ years management experience preferred
Company
Deerfield Group
Deerfield Group is united by a clear vision: we build markets, businesses, and brands in life sciences—and we do it with heart.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Juan Vasquez
Chief Technology Officer
Frank Burrell
Partner
Recent News
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