Fernway · 23 hours ago
Field Marketing Specialist - Buffalo NY
Manhattan, NY
Full-time
Hybrid
Entry, Mid Level
$50K/yr - $50K/yr
2+ years expFernway is an industry-leading cannabis brand that is actively expanding into innovative product categories and new state markets. They are seeking a motivated and detail-oriented Field Marketing Specialist to support the Field Marketing Manager in executing strategic marketing initiatives across the Buffalo/Rochester NY territory. This role will involve ensuring top-tier in-store execution, fostering relationships with retailers and consumers, and providing critical marketing support to retail partners.
CannabisE-CommerceFarming
Responsibilities
Support In-Store Execution: Ensure 100% execution of in-store marketing strategies, including displays, merchandising, and promotional setups, to maintain consistent brand visibility across all retail partners
Manage In-Store Relationships: Build and maintain strong relationships with store staff, acting as the primary point of contact to ensure seamless collaboration, provide support, and address any concerns
Budtender Training: Conduct regular training sessions with budtenders to educate them on Fernway products, promotions, and selling points to drive better customer engagement and product knowledge
Retail Store Incentives: Manage and track incentive programs to engage and motivate budtenders and store teams to promote and sell Fernway products
Merchandising and Display: Oversee the setup, refresh, and maintenance of product displays to ensure they are always up to brand standards
Promotional Support: Assist with the execution of in-store promotions and product launches, ensuring that all retail marketing efforts are aligned with brand objectives
Swag and Promotional Materials Management: Handle the inventory, distribution, and management of swag and promotional materials, ensuring that all stores are adequately stocked for upcoming events and promotions
Event Coordination: Assist in planning and executing events, activations, and pop-ups, including managing logistics, setup, and breakdown, ensuring smooth and successful operations
Collaboration with Sales and Retail Partners: Work closely with the commercial sales team and retail partners to align field marketing efforts with sales objectives, driving growth at the store level
Compliance with Cannabis Regulations: Ensure that all marketing activities adhere to state and local cannabis regulations and guidelines
Qualification
Required
2+ years of experience in brand marketing, event planning, or a similar role
Strong time-management and organizational skills
Highly approachable and team-oriented personality
Strong attention to detail and a passion for execution
Proficiency in Hubspot and/or other CRM platforms
Social media proficiency (Instagram, Facebook, LinkedIn)
Ability to travel to retail locations and events as needed (car required for this position)
Comfortable with technology and various marketing tools
Preferred
Experience with Canva or Adobe Creative Suite is a plus
Benefits
Generous annual leave: 13 paid holidays and up to 3 weeks PTO (hourly and salaried staff alike)
Comprehensive health coverage: company-sponsored health, dental, and vision insurance
Extra benefits: PSL, FSA, HSA, disability, paid parental leave, volunteer days, life insurance, 401(k) with match, discounted pet insurance, company discount program, and gym membership reimbursements, paid lunches
Company
Fernway
Fernway is a cannabis vaporizer brand that aims to empower people to enjoy cannabis with confidence and ease.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$13.72MKey Investors
Delta Emerald Ventures
2024-04-01Convertible Note· $6M
2023-08-09Debt Financing· $4.83M
2020-08-03Seed· $2.89M
Leadership Team
C
Christopher Gallant
CEO + Co-Founder
Liam O'Brien
CMO + Co-Founder
Recent News
2024-12-28
Company data provided by crunchbase