WHITE64 · 5 hours ago
Senior Copywriter
Tysons Corner, VA
Full-time
Onsite
Mid, Senior Level
4+ years expWHITE64 is seeking a Senior Copywriter who can develop and shape ideas across various brand and digital experiences. The role involves concepting campaigns, defining messaging systems, and executing original copy across integrated campaigns while collaborating with creative teams.
AdvertisingMarketing
Responsibilities
Contribute to campaigns, brand platforms, ed cals and comms frameworks
Help shape positioning, naming, taglines, and narrative systems
Participate in early concepting and strategy sessions
Develop original copy across integrated campaigns, brand work, and digital experiences
Write ad and social copy/scripts, as well as longer-form content
Shape voice, tone, and content systems for brands and platforms
Collaborate deeply with art directors, designers, and UX partners to shape storytelling, layout, and flow
Iterate ideas through multiple rounds of creative development
Write copy that flexes voice, tone, and style to fit brand, audience, and medium
Adapt and evolve approved concepts across channels and formats
Edit, refine, and elevate work — yours and others’
Present and defend ideas internally and to clients
Contribute to maintaining a high creative bar across accounts
You take responsibility for the strength of the ideas
You recognize when work needs to take a bigger leap
You treat failures as learning moments and elevate the team through them
You actively mentor junior writers and creative partners
You contribute to the creative culture, not just the output
Think conceptually before you write
Generate campaign ideas, not just headlines
Translate strategy into ideas, language and platforms
Write short, long, funny, smart, emotional, and clear — when appropriate
Structure complex content for web and digital environments
Articulate your thinking to creatives, strategists, designers, and clients
Qualification
Required
4+ years of experience in advertising or brand-driven agencies
Strong portfolio demonstrating campaign thinking and conceptual range
Experience across brand, campaign, web, and digital work
Comfortable working in both platform-building and executional environments
Strong collaboration skills with art directors, designers, and strategists
Clear communicator in both writing and presentation
Strong editing instincts and attention to detail
Preferred
Brand platform or rebrand experience
Voice and tone systems
Website and product writing
Experience in service brands, travel, finance, or complex categories
Company
WHITE64
WHITE64 operates as an independent marketing services agency.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2018-09-05Acquired
Leadership Team
Nate Whittington
Chief Financial Officer
Kerry Beutel
President & Chief Talent Officer
Recent News
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