Matter Communications · 21 hours ago
Marketing Strategist (Agency)
Boston, MA
Full-time
Hybrid
Mid Level
$70K/yr - $85K/yr
4+ years expMatter Communications is an independent brand elevation agency that focuses on PR, marketing, and creative services. They are seeking a Marketing Strategist to lead and execute marketing efforts aimed at driving awareness, engagement, and qualified leads to support agency growth.
Public RelationsSocial MediaWeb Design
Hiring Manager
Petra Dawson
Responsibilities
Help shape and execute Matter’s brand and positioning in the market
Partner with Matter leadership to support thought leadership, earned media, speaking opportunities, and awards programs
Translate Matter’s points of view into compelling narratives, storylines, and content that reinforce credibility and authority
Ensure consistent messaging and voice across PR, marketing, and owned channels
Develop integrated marketing plans that support agency growth, new offerings, and priority offerings
Write and present marketing strategies that combine PR, content, social, paid media, and email to drive awareness and demand
Recommend and manage appropriate channels to achieve marketing objectives across the full funnel
Collaborate across departments to source insights, expertise, and inputs for campaigns
Lead Matter’s content strategy, including blogs, newsletters, case studies, campaign assets, and web content
Oversee organic and paid social media efforts, with an emphasis on LinkedIn
Support lead generation initiatives through content offers, email campaigns, and paid programs in partnership with business development
Manage and optimize marketing campaigns using HubSpot and related tools
Track and report on the effectiveness of marketing and PR programs, including engagement, leads, and pipeline contribution
Monitor competitive activity and market trends to inform strategy
Use performance data and insights to continuously refine campaigns and priorities
Manage budgets and evaluate ROI for areas of oversight
Build strong relationships across PR, marketing, creative, and leadership teams
Help shape go-to-market strategies for new services, offerings, or agency initiatives
Develop and deliver clear, compelling presentations to internal stakeholders
Qualification
Required
4–5 years of marketing experience; agency experience strongly preferred
Experience working across PR, content, social, and digital marketing programs
Familiarity with lead generation, paid campaigns, and marketing automation tools (HubSpot experience preferred)
Strong writing, communication, and presentation skills
Comfortable working with analytics and performance reporting
Highly organized, proactive, and results oriented
Creative, strategic thinker with a collaborative mindset
Able to adapt quickly in a fast-paced, integrated agency environment
Preferred
Agency experience strongly preferred
HubSpot experience preferred
Company
Matter Communications
Matter Communications is a top integrated public relations, social media and creative services firm.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Scott Signore
Principal & CEO
Recent News
2025-10-30
2025-10-07
2025-09-19
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