WonderFold · 13 hours ago
E-Commerce Manager
Baldwin Park, CA
Full-time
Onsite
Senior Level
$75K/yr - $83K/yr
5+ years expWonderFold is seeking a driven and collaborative E-Commerce Manager with a proven track record in managing high-growth e-commerce businesses. The role focuses on optimizing the website experience across various markets, enhancing customer engagement and conversion through effective merchandising and cross-functional collaboration.
BabyChildrenE-CommerceRetail
Hiring Manager
Tina Wu
Responsibilities
Own the end-to-end performance and experience of WonderFold’s Shopify storefront
Act as the primary steward of the site’s structure, navigation, merchandising logic, and UX
Ensure the site reflects WonderFold’s premium brand standards while maximizing commercial performance
Develop and execute a merchandising strategy across homepage, PDPs, PLPs, collections, and landing pages
Continuously optimize conversion rate, AOV, and on-site engagement through testing, iteration, and data analysis
Partner with Creative and Brand to ensure storytelling and product education are conversion-driven
Own PDP standards including: Product storytelling, Feature/benefit hierarchy, Visual content (imagery, video, comparison modules), Reviews, FAQs, and trust signals
Ensure PDPs are optimized for both brand education and purchase confidence
Partner closely with: Brand & Creative on content, campaigns, and storytelling, Performance Marketing to support paid traffic conversion, Product & Operations to ensure accurate availability, pricing, and launches, Technology & Development on apps, integrations, and site enhancements
Translate business priorities into clear site execution plans
Own the Shopify roadmap, including: Feature enhancements, App evaluations, CRO initiatives, Seasonal and launch-based site updates
Lead A/B testing and experimentation efforts to continuously improve performance
Monitor and report on key DTC metrics including: Conversion rate, Revenue, AOV, Engagement and funnel drop-off
Use insights to recommend and prioritize site improvements
Communicate performance clearly to leadership with a bias toward action
Establish and maintain best-in-class Shopify standards
Ensure consistency across WonderFold brand sites while allowing for strategic differentiation where appropriate
Stay current on DTC, Shopify, and UX best practices and proactively bring forward innovation
Qualification
Required
5–8+ years of experience in DTC e-commerce, with deep Shopify expertise
Proven experience owning a high-revenue Shopify storefront at a premium consumer brand
Strong background in merchandising and UX optimization
Data-driven mindset with the ability to translate insights into execution
Experience partnering with Creative, Brand, and Performance Marketing teams
Comfortable operating with autonomy and influencing cross-functionally
Technical proficiency in relevant tools and platforms
Analytical and data-driven approach to product performance enhancement
Strong communication and collaboration skills
Project management abilities
SEO and content management expertise
Continuous learning mindset to stay updated with industry trends
Company
WonderFold
Just like how family is so important, we believe in prioritizing the family mindset over everything else.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sabrina N.
Co-Founder & Managing Director
Company data provided by crunchbase