Arena Entertainment · 20 hours ago
CRM Executive - Casino/iGaming
429 Lenox Ave. 1st floor, Miami Beach, 33139, US
Full-time
Onsite
Entry Level
1+ years expArena Entertainment is a digital entertainment company focused on building modern online platforms. They are seeking a CRM Executive to optimize player communications and lifecycle journeys for their social casino brands, with responsibilities including campaign execution, performance analysis, and collaboration with cross-functional teams.
Entertainment
Responsibilities
Build and deploy CRM campaigns across email, push, SMS and onsite channels
Support the execution of daily, weekly and seasonal promotional calendars
Create and maintain automated lifecycle journeys (onboarding, engagement, reactivation)
Ensure all CRM communications are delivered accurately, on time and to a high standard
QA campaigns, journeys and data selections to minimise errors and improve reliability
Support the creation and delivery of player promotions and engagement mechanics
Help implement promotional propositions defined by the CRM Lead
Contribute ideas to refresh offers, mechanics and messaging
Assist with testing different promotion types, formats and cadences
Build and manage segments and audience selections
Analyse campaign and journey performance
Identify optimisation opportunities across content, timing, targeting and frequency
Translate performance data into actionable recommendations
Use CRM platforms (e.g., Bloomreach) and automation tools to execute campaigns and journeys
Maintain automation workflows, triggers and operational processes
Support the rollout of new CRM channels and features
Help improve CRM execution efficiency and data quality
Work closely with the CRM Lead, design, product and analytics teams
Ensure CRM output aligns with brand guidelines and commercial goals
Support cross-team initiatives related to player engagement and retention
Track campaign performance and engagement metrics
Support CRM reporting and insight generation
Contribute to test-and-learn initiatives to drive continuous improvement
Qualification
Required
1-3 years' experience in CRM, lifecycle marketing or retention marketing
Hands-on experience with CRM platforms and marketing automation tools
Strong commercial curiosity and interest in player engagement and retention
Analytical mindset with confidence working with data and performance metrics
High attention to detail and strong QA discipline
Proactive, self-starting attitude with the ability to take ownership of tasks
Strong communication and stakeholder coordination skills
Comfortable working in fast-paced, high-growth environments
Preferred
Experience in casino, gaming or digital entertainment (nice to have, not essential)
Familiarity with promotions, propositions or lifecycle marketing concepts
Knowledge of HTML/CSS for email editing
Experience with multi-channel CRM (email, push, SMS, onsite)
Company
Arena Entertainment
We’re a digital entertainment company creating engaging online platforms people love. Since 2021, we’ve been building something different.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase