CoStar Group · 11 hours ago
Senior Customer and Life cycle Marketing Manager
Arlington, VA
Full-time
Onsite
Senior Level
5+ years expCoStar Group is a global leader in real estate information and analytics, and they are seeking a dynamic marketing leader to enhance customer engagement and retention. The Senior Manager, Customer & Lifecycle Marketing will design and execute integrated lifecycle campaigns, ensuring every customer interaction delivers value and strengthens the Matterport brand.
AnalyticsCommercial Real EstateReal Estate
No H1B
Responsibilities
Own the customer journey from post-acquisition through renewal, mapping lifecycle stages and developing multi-channel campaigns to improve activation, engagement, and retention
Build and lead the Customer & Lifecycle Marketing function —defining vision, KPIs, and operating rhythm for programs that scale globally across SMB, mid-market, and enterprise segments
Develop automated nurture and re-engagement programs using marketing automation and CRM tools (Marketo, Salesforce, Gainsight) to deliver personalized, behavior-based experiences
Design retention and expansion strategies including onboarding sequences, in-product communications, renewal plays, and cross-sell/upsell journeys
Leverage data and analytics to uncover churn signals, usage trends, and account health insights that inform campaign optimization
Partner with Product Marketing and Content teams to create compelling messaging that communicates value and drives advocacy
Collaborate with RevOps and Analytics teams to implement lifecycle campaign dashboards and establish shared metrics
Champion customer advocacy, partnering with Customer Success to develop case studies, referrals, testimonials, and reviews that feed the acquisition pipeline
Align globally with regional field and demand gen teams to ensure customer marketing programs scale consistently across markets
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
5+ years of B2B SaaS marketing experience with at least 3 years leading lifecycle, retention, or customer marketing programs
Proven success building automated nurture, onboarding, and expansion journeys using marketing automation platforms (Marketo)
Strong analytical acumen; ability to interpret customer data, segmentation, and usage patterns into actionable strategies
Deep understanding of customer segmentation, cohort analysis, and lifecycle measurement frameworks
Demonstrated ability to collaborate cross-functionally with Sales, Customer Success, and Product Marketing
Excellent communication and storytelling skills—able to translate data and strategy into clear business narratives
Experience managing a team and external partners to deliver measurable growth outcomes
Strategic thinker with operational discipline and a passion for continuous improvement
Preferred
Experience with customer engagement and analytics tools (Gainsight, Intercom, or similar)
Familiarity with predictive churn modeling, AI-driven personalization, and marketing data architecture
Strong understanding of SaaS metrics (ARR, NRR, CLTV, CAC) and subscription-based business dynamics
Global marketing experience and comfort working across time zones and cultures
Benefits
Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Company
CoStar Group
CoStar Group (NASDAQ: CSGP) is the provider of commercial real estate information, analytics and marketing services.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-07-01IPO
Leadership Team
Andy Florance
Founder and Chief Executive Officer
Chris Lown
Chief Financial Officer
Recent News
2026-01-22
bloomberglaw.com
2026-01-16
Company data provided by crunchbase