Jockey International, Inc. · 22 hours ago
Creator Marketing Strategist
Nashville, Tennessee, United States
Full-time
Onsite
Mid Level
3+ years expJockey International, Inc. is a family-owned company recognized for delivering feel-good comfort through premium apparel. They are seeking a Creator Marketing Strategist to develop and implement a creator marketing strategy, build relationships with creators, and foster community engagement to enhance brand awareness and drive audience growth.
ApparelE-CommerceFashionLeisureLifestyleRetail
Responsibilities
Collaborate with Director of Social Media to develop and implement a bold creator marketing strategy aligned with Jockey’s brand values, seasonal priorities, and growth goals
Identify, vet, and onboard creators across social platforms who embody our brand and resonate with the target consumer
Establish clear objectives, success metrics, and partnership terms that ensure mutual value
Co-create engaging, relatable content with creators—including product spotlights, everyday moments, and lifestyle storytelling—that sparks both emotional connection and immediate action
Nurture long-term relationships with creators that grow beyond campaigns, tapping into their creativity and community influence
Own end-to-end campaign logistics including product fulfillment, content timelines, and delivery milestones to ensure seamless execution
Manage creator contracts to ensure clear terms, usage rights, and timely payment processing
Track performance and optimize strategies using insights, platform data, and social commerce attribution tools
Stay ahead of creator trends, platforms, and tools to ensure Jockey remains relevant and agile in an evolving digital landscape
Build and cultivate a thriving ecosystem of brand advocates—creators, customers, and fans—who proudly share their Jockey moments
Identify and elevate loyal customers and micro-creators who authentically represent our mission
Launch community-driven initiatives that invite participation, reward engagement, and celebrate belonging
Partner cross-functionally to ensure a cohesive voice, tone, and brand experience across all consumer touchpoints
Support and coordinate creator-led and brand-hosted events that foster real-world connection, amplify creator voices, and generate authentic content opportunities
Leverage community insights to inform product, creative, and campaign strategy—ensuring our brand remains people-first
Integrate creator and community marketing into our broader commerce ecosystem, focusing on impact, awareness, and EMV
Use affiliate links, discount codes, UTM tracking, and other tools, as needed, to measure ROI and refine performance
Concept and launch shoppable campaigns that move consumers from inspiration to action, from swipe to sale
Collaborate with DTC, content, and paid media teams to create seamless journeys from creator content to checkout
Regularly report on creator marketing performance, learnings, and growth opportunities to key stakeholders
Support the organic social media team with scheduling, weekend coverage, and strategy/brainstorms, as needed
Other job duties as assigned
Qualification
Required
3–5 years of experience in digital marketing, social commerce, or creator marketing with proven results in driving audience growth, awareness, engagement and EMV
Bachelor's degree in Marketing, Business, Communications, or a related field
Demonstrated experience in identifying, recruiting, and managing relationships with creators
Strong understanding of social media platforms, influencer marketing tools, and analytics
Experience in building and nurturing online communities
Excellent communication, negotiation, and interpersonal skills
Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights
Ability to work independently and collaboratively in a fast-paced environment
Willingness to work outside traditional work hours, as needed, in an 'always-on' social environment
Benefits
Medical/Dental/Life/Vision
401(k)
Educational support
Paid Volunteerism program
Fitness club discounts
Onsite health & wellness programs
Generous employee discounts
A business casual work environment
A challenging work environment
Exciting career growth opportunities
Company
Jockey International, Inc.
At Jockey, caring and providing comfort is our responsibility. It drives everything we do. It drives us to listen, innovate and improve.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
J
Jake McGhee
Vice President, New Business Development and Community Engagement
Janet Frederick
Sr. Director, Retail Stores and Consumer Care
Recent News
thecanadianpressnews.ca
2025-10-23
EIN Presswire
2025-09-24
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