Insomnia Cookies · 1 day ago
Brand Director
Philadelphia, PA
Full-time
Onsite
Director/Executive
8+ years expInsomnia Cookies is an innovative bakery and delivery concept known for its cult following. The Brand Director will serve as the strategic steward of the brand, ensuring clarity and consistency across customer touchpoints while collaborating closely with the Creative Director to drive brand strategy and performance.
BakeryFood and BeverageFood DeliveryFood ProcessingRestaurants
Responsibilities
Own and evolve the Insomnia Cookies brand strategy, including positioning, brand architecture, value proposition, and brand promise
Serve as the primary brand steward, ensuring consistency and integrity across marketing, product, channel experience, partnerships, and operations
Establish and maintain brand frameworks, guidelines, and guardrails that enable scale without dilution
Partner closely with the Creative Director to translate brand strategy into compelling creative work across all channels and touchpoints
Provide clear strategic direction and objectives that inform creative briefs, campaign development, and execution
Ensure creative output aligns with brand strategy, business priorities, and audience insights
Lead deep understanding of the Insomnia customer, with a focus on behaviors, motivations, and cultural context — particularly Gen Z and emerging audiences
Translate insights into actionable brand platforms, messaging, and opportunities for connection
Monitor brand health, perception, and sentiment to guide ongoing brand evolution
Lead the brand strategy behind integrated campaigns, product launches, and partnerships, ensuring alignment to growth goals and KPIs
Collaborate with Digital, Growth, and Operations teams to activate the brand across paid, owned, and earned channels
Ensure brand initiatives are designed to drive measurable outcomes, including acquisition, frequency, retention, and lifetime value
Partner with the Marketing Analyst to define and track brand performance metrics, including awareness, consideration, affinity, loyalty, and equity
Connect brand strategy and investments to business outcomes such as acquisition, retention, and long-term value
Use data, testing, and learnings to continuously optimize brand strategy, messaging, and channel mix
Act as a brand authority and trusted advisor across the organization
Influence cross-functional partners to embed brand thinking into everyday decision-making
Balance brand discipline with thoughtful evolution as the business and culture shift
Qualification
Required
8–12+ years of marketing leadership experience, ideally with a consumer brand (household, lifestyle, food/beverage, QSR, or fast-casual)
Proven experience connecting brand strategy to performance marketing and business growth
Strong understanding of how brand drives acquisition, loyalty, equity, and long-term value
Deep knowledge of social platforms and Gen Z behavior — what resonates, why, and how it performs
Experience working cross-functionally across marketing, digital, product, and operations
Strong strategic thinking, communication, and presentation skills; comfortable influencing senior leaders
Comfortable operating in a fast-paced, results-driven environment
Passion for brand, culture, food, and guest experiences
Benefits
Competitive salary + bonus + benefits + equity
4 Day Work Week (yuppp, we get every Friday off)
Free cookies, branded swag and so much more!
Company
Insomnia Cookies
Insomnia Cookies is a bakery specializing in delivering warm, delicious cookies right to the doors of individuals and companies alike.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$4.43MKey Investors
Verlinvest
2024-07-22Private Equity
2024-07-22Acquired
2020-12-10Series Unknown· $1.04M
Leadership Team
Seth Berkowitz
Founder and CEO
Amy Streepy
Talent Acquisition Partner
Recent News
2026-01-22
Company data provided by crunchbase