Product Marketing Manager jobs in United States
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Coldspring · 12 hours ago

Product Marketing Manager

Coldspring is a family-owned business and a leading quarrier and fabricator of natural stone and bronze for various markets. The Product Marketing Manager will oversee the product and pricing management system, manage all aspects of product and service offerings, and support the commercial construction product market.

Building MaterialManufacturing

Responsibilities

Leads the product management function and serves as a steward of Coldspring’s product/service solutions providing oversight across the value streams while coordinating with various functional groups to ensure the integrity of Coldspring’s value proposition(s) to meet market needs while achieving company goals
Oversee all product management responsibilities across entire product/service portfolio throughout product lifecycles
Coordinates with leadership to provide direction and priority setting for improvement projects to align with established strategies that drive sustainable value proposition
Use strategic and quantitative analysis to support recommendations for new products or improvements, facilitate trade-off decision making, and lead business execution for approved products in the portfolio
Maintain insights around market trends, technologies, competitors, customer base, market size, channels of distribution, market share, industry trade associations and required product certifications for developing business in a targeted market segment
Conduct effective change management process and communication plans ensuring proper involvement of key stakeholders
Determine product pricing and recommended pricing policies based on established gross margin objectives and prepare plans for margin improvement where necessary
Responsible to ensure that product training efforts of internal and external customers are consistent with product segment objectives and positioning
Work with the marketing communications team to provide input to and support the development and roll-out of marketing communication and sales enablement activities
Establishes measurements within each phase of the product management activities to ensure effective results against objectives and budgets
Actively pursues ongoing learning in their field and is an expert in the markets we serve, emerging product management/pricing trends, project management, change management and KPI’s to improve efficiencies within the company

Qualification

Product ManagementMarket AnalysisPricing StrategyProject ManagementCommunication Skills

Required

Bachelor's degree from an accredited college/university or equivalent work experience
A minimum of six years of product management and/or marketing experience
Strong business acumen around strategy, finance, cost accounting, market drivers, and value-added activities
Highly proficient in research and analysis, project management, product management, price optimization principles, and forecasting
Experience in Business activities (understanding market problems; market definition including market sizing and segmentation, defining positioning); Technical activities (performing competitive analysis, defining user personas and user scenarios); Go-to-Market activities (defining marketing plans, understanding the customer's buying process, launch planning, buyer personas, success stories, thought leadership); and Sales Readiness activities (sales channel training, collateral, internal sales tools, presentations & demos, FAQ, etc.)
Strong oral and written communication skills

Preferred

Preferred experience in the commercial construction market

Benefits

Health
Dental
Optical
Medical FSA/HSA
Dependent Care (FSA)
Basic Life Plan
Short Term Disability
Long Term Disability
401K with Company Match
Profit Sharing (ROA)
PTO (Vacation)
Holidays
Jury Duty
Funeral Leave

Company

Coldspring

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Coldspring is a bronze manufacturer, natural stone fabricator and quarrier of all types of natural stone.