KEDPLASMA · 15 hours ago
Marketing Insights Analyst
Fort Lee, NJ
Full-time
Onsite
Mid Level
$68K/yr - $87K/yr
3+ years expKEDPLASMA is seeking a Donor and Marketing Insights Analyst to transform complex data into strategic insights that shape donor engagement and marketing campaigns. This role is essential for supporting decision-making across plasma collection operations and ensuring initiatives are backed by data-driven strategies.
Health CareMedicalPharmaceutical
Responsibilities
Partner with Marketing, Operations, Finance, and Supply Chain teams to uncover opportunities that boost donor engagement and optimize collection efficiency
Lead forecasting and scenario planning for donor flow, plasma collection volumes, and compensation strategies using historical trends and market dynamics
Design and analyze A/B tests to measure marketing campaign effectiveness and recommend improvements based on performance metrics and ROI
Develop and refine KPIs for marketing initiatives, monitor campaign success, and provide actionable recommendations for continuous improvement
Conduct deep-dive analyses on internal and external data to identify market trends, risks, and competitive positioning
Prepare impactful dashboards and executive presentations that translate data into clear, strategic insights
Support strategic business cases for donor compensation, service model decisions, and new center openings or relocations
Ensure compliance with SOPs, regulatory requirements, and data privacy standards while driving process optimization across marketing operations
Qualification
Required
Bachelor's degree in Business, Economics, Marketing, Analytics, or related field preferred
Minimum 3 years of experience in business analytics, marketing performance monitoring, or strategic planning
Strong skills in forecasting, financial modeling, and campaign evaluation
Proficiency in Excel required
Ability to communicate insights effectively to technical and non-technical audiences
Travel up to 20% to plasma centers and other company locations
Preferred
Experience with tools like Tableau, Power BI, or Power Query preferred
Familiarity with A/B testing and analytical programming languages (Python or R) is a plus
Company
KEDPLASMA
KEDPlasma is a pharmaceutical company.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2023-11-01
Company data provided by crunchbase