Circles · 16 hours ago
Performance Marketing Manager - Jetpac
Elkhart County, IN
Full-time
Hybrid
Mid, Senior Level
4+ years expCircles is a global technology company reimagining the telco industry with its innovative SaaS platform. They are seeking a Performance Marketing Manager to own and scale paid marketing efforts across platforms, driving full-funnel user acquisition campaigns and optimizing for growth metrics.
Digital MarketingMobileTelecommunications
Responsibilities
Plan, execute, and scale performance marketing campaigns across Meta, Google, YouTube, and programmatic channels
Define channel-wise growth targets, budget allocation, and bidding strategies
Own CAC, ROAS, NCPA, and repeat purchase goals end-to-end
Identify new channel opportunities and test them for scalability
Launch and manage multi-country, multi-language campaigns
Conduct rigorous A/B testing across ad formats, creatives, targeting, and landing pages
Optimize ad performance in real-time and run weekly deep-dives on performance breakdowns
Work closely with designers and motion editors to develop high-performing creatives
Set up tracking frameworks using GA4, MMPs (e.g., AppsFlyer) and campaign dashboards
Analyze full-funnel user behavior to improve drop-offs and boost conversion
Prepare regular performance reports for internal stakeholders with clear insights and actions
Collaborate with BI teams to build dashboards and run cohort-level analyses
Partner with product, lifecycle, brand, and SEO teams to align acquisition with retention and brand goals
Work with CRM and product teams to connect acquisition to downstream monetization
Share learnings with global market teams and adapt messaging/targeting for local nuances
Qualification
Required
4–6 years of experience in digital/performance marketing with direct ownership of budgets and channel strategy
Proven success managing large-scale campaigns across Meta Ads, Google Ads and more
Strong command of performance metrics like CAC, ROAS, CTR, CVR, retention, and LTV
Experience working with analytics platforms, attribution tools, and ad tech stacks
Hands-on experience running experiments, scaling campaigns, and managing creative pipelines
Bachelor's degree in Marketing, Business, or related field
Preferred
Prior experience in travel, telco, fintech, or consumer tech
Experience managing global campaigns with region-specific targeting and localization
Familiarity with MMPs like AppsFlyer, Branch, or Adjust
Understanding of landing page optimization and CR
Benefits
Comprehensive benefits package, including health, dental, and vision coverage.
Flexible work arrangements with remote or hybrid options.
Opportunity to work with a dynamic and innovative global team.
Career growth and professional development opportunities
Company
Circles
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$50MKey Investors
Warburg PincusPeak XV Partners
2020-02-11Series Unknown
2019-06-06Series Unknown
2019-02-14Series C· $50M
Leadership Team
Abhishek Gupta
Co-Founder
A
Andeel Najam
Co-founder
Recent News
thefastmode.com
2025-12-01
2025-11-10
Company data provided by crunchbase