The Coca-Cola Company · 1 day ago
Director, Customer Marketing
Atlanta, GA
Full-time
Onsite
Lead/Staff, Director/Executive
$169K/yr - $200K/yr
5+ years expThe Coca-Cola Company is a leading beverage company, and they are seeking a Director of Customer Marketing. The role involves developing and executing beverage driving programs that support customer brand strategies and building strong relationships with various teams to drive growth and innovation.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
U.S. Citizen Only
Responsibilities
Develop custom beverage program plans by identifying business objectives, defining marketing solutions, and building measurement criteria to track performance and measure success
Lead the customer's Freestyle marketing programming, collaborating with customer marketing team and our internal stakeholders across Freestyle and Brand teams
Leverage consumer, category, and competitive insights to inform beverage strategy, marketing programs, and merchandising that drive growth and differentiation
Deliver digital insights and strategic thinking for the development and execution of the customer's digital programs, including digital ordering platforms
Identify, evaluate, and manage beverage innovation opportunities, partnering cross‑functionally to bring new concepts to market that drive consumer relevance and growth
Build strong relationships with key Marketing decision makers across the customer's organization and with key influencers within their organizations
Collaborate on customer’s annual beverage marketing calendar development
Influence the customer's beverage merchandising strategy and execution
Work with the customer's Local Marketing team and DMMs to develop programs and merchandising that can be leveraged to drive beverages with Franchisees
Manage the Strategic Marketing Funds budget with customer team and the customer's
Manage relationships with external partners such as creative marketing agencies
Support internal and customer-facing business planning routines and processes
Qualification
Required
Bachelor's degree in Marketing/Business or equivalent education
5+ years in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience
Foodservice Customer Marketing or Retail / Shopper Marketing Customer Management: successful experience working with large, strategic, and complex customers
Experience building unique marketing programs leveraging Coca-Cola assets and partnerships (e.g. NCAA, Fall Football)
Exceptional project management skills
Outstanding communication skills (presentation, written, verbal, follow up, etc.)
Creative problem-solving skills
Preferred
MBA preferred
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase