LINET · 14 hours ago
Sales Director Post-Acute Care
Charlotte, NC
Contract
Hybrid
Director/Executive
7+ years expLINET is seeking a Director of Sales and Marketing for the post-acute care market. This role is responsible for driving sales, developing marketing strategies, and building relationships with strategic partners and customers to enhance LINET's brand and success in the marketplace.
ManufacturingMedicalMedical Device
Responsibilities
Drive top line growth:
Implement effective direct sales channel
Drive sales processes into segmented market strategy
Improve sales effectiveness and efficiency
Continue to build effective indirect channel
Sell in person top customers in SBU 1
Develop sales training materials
Train the channel both channels
Lead the operating metrics development and review
Post acute business Development:
Work cross-functionally to identify and determine R&D and product development priorities for SBU 1
Enhance and strengthen the communication and relationships between LAM and Wi bo
Build LINET brand and image in marketplace through positive interactions and a high level of professionalism with key contacts in the territory
Commit to excellence and quality with a special focus on rapid response to our customers
Understand the detailed functionality and benefit offering of each new product, how each product is best applied to meet emergent customer needs, benefits the products will provide to both the patient and care givers, and an ability to articulate an economic benefit for the hospital
Define an overall strategy on an planning cycle basis
Lead the effort to drive SBU1 new product development initiatives
Marketing:
Develop, manage, and maintain the SBU1 budget
Work in a highly collaborative state with product development and product management in the launch of new products/services and product/service line extensions. Launch and track performance of product and service offerings in our markets
Develop, establish and maintain effective marketing plans which are consistent with the marketing strategy and organizational objectives
Demonstrate effective management of the marketing, advertising and promotional activities of the organization
Execute online and offline marketing initiatives, integrating online and social media, email, print, direct mail, social media, company websites, brand awareness and demand generation initiatives
Articulate product and service offerings, key benefits and messages for use by sales and marketing
Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate clinical case studies and collateral
Drive campaign management for client acquisition programs across multiple channels using planned purchase survey findings to target and market to potential customers
Create content for corporate marketing collateral, website/blog/social media, and other initiatives
Lead Generation & Sales Enablement
Create effective, compelling positioning, messaging, and sales tools that are understood and used
Stays abreast of market trends to drive topics for client webinar and whitepaper strategies
Create sales-ready tools, including market-facing presentation content to be used by Sales to highlight benefits of our product and services to our customer and potential customers
Qualification
Required
Bachelor's degree or equivalent; 7 years related experience and/or training; or equivalent combination of education and experience; Master's Degree preferred
Experience of selling in the healthcare field; durable medical equipment solutions selling preferred
Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe the Director of Marketing
Strong communication and presentation skills
Ability to communicate with all levels of an organization comfortably
Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget
In-depth sales experience with strong understanding of the solutions selling process
Demonstrated excellence in account development and territory management
Strong performance against budget requirements and limitations
Leadership experience required
Ability to read, analyze, and interpret business journals, financial reports, and contracts
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community
Ability to develop and deliver effective presentations to customers, top management, and public groups
Ability to apply mathematical concepts and operations
Ability to define problems, collect data, establish facts, draw valid conclusions, and offer appropriate solutions
Company
LINET
LINET is a manufacturer of hospital and nursing beds.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Business Standard India
2025-04-05
Company data provided by crunchbase