DTN · 15 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Mid Level
$71K/yr - $95K/yrDTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. They are seeking a Marketing Operations Manager who will be responsible for managing the marketing technology stack, ensuring data integrity, and optimizing workflows to drive business growth.
AgricultureInformation Technology
Responsibilities
Serve as the primary administrator and expert for our marketing technology stack, with a primary focus on HubSpot Marketing Hub and Operations Hub
Implement and manage marketing assets such as forms, CTAs, and trackable assets
Ensure proper lead flow and attribution
Manage integrations with key platforms like Salesforce, Zoom, and others, ensuring a seamless flow of data between systems
Proactively manage and maintain the technology stack, including user permissions and system updates
Be directly responsible for the health and cleanliness of our HubSpot database
Partner with Director of Data to ensure data accuracy, consistency, and completeness
Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardization
Manage the creation and maintenance of a well-structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data
Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA)
Maintain and optimize lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner
Identify opportunities to streamline and automate system processes to increase efficiency and scalability
Continuously monitor campaign performance, identify areas for improvement, and implement A/B tests to optimize conversion rates and engagement
Partner with Marketing and Business Operations to ensure a seamless lead handoff process to agentic AI and SDR
Provide support and training to internal stakeholders on HubSpot functionality and best practices
Qualification
Required
HubSpot Mastery: An expert user of HubSpot Marketing Hub and Operations Hub, with deep, hands-on experience in advanced features, system administration, and automation
Salesforce Integration: In-depth knowledge of setting up and managing a seamless integration between HubSpot and Salesforce
You must be proficient in resolving data sync issues, ensuring proper field mapping, and maintaining data integrity
Data-Driven Mindset: A strong analytical aptitude with the ability to interpret data and translate it into actionable insights
Workflow Automation: Highly skilled in building automated workflows and data management flows within HubSpot to proactively fix data quality issues
Reporting & Analytics: The ability to build robust dashboards and reports in HubSpot to monitor data quality and provide actionable insights
Attention to Detail: Meticulous attention to detail and a commitment to data accuracy and quality
Communication: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Problem-Solving: A proactive and creative problem-solver who can troubleshoot technical issues and optimize processes
Education: Bachelor's degree in Marketing, Business, Computer Science or a related field
Preferred
Certifications from major marketing automation platforms like HubSpot, Marketo, or Salesforce are highly valued
Benefits
Unlimited PTO
Flexible working hours
Remote work model (position dependent)
Competitive Medical, Dental and Vision Insurance Plans
6% 401K matching
Unlimited access to 13k+ courses via learning platform to support employee career advancement
Employee Assistance Program (EAP)
Company
DTN
DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions.
Founded in 1999
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Lars Ewe
Chief Technology Officer
Douglas Bennett
Chief Operating Officer
Recent News
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