Lakeshore Talent · 21 hours ago
Senior Social Media Manager ( 49775)
Denver, CO
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $115K/yr
6+ years expLakeshore Talent is partnering with a fast-growing, consumer-facing lifestyle and fitness brand to hire a Senior Social Media Manager. This role involves full ownership of social media strategy, execution, and team leadership during a critical period of rebrand and growth, with a strong emphasis on engaging Gen Z and Millennial audiences.
Staffing & Recruiting
Responsibilities
Own and execute end-to-end social media strategy aligned to brand and business goals
Define KPIs, success metrics, and test-and-learn initiatives
Develop and deliver monthly performance reporting with actionable insights
Build scalable workflows and processes to support a growing social team
Lead multi-platform content planning and calendar management (TikTok, Instagram, Facebook, LinkedIn, Threads, X)
Translate insights and trends into clear creative briefs and content directions
Write and oversee platform-specific, on-brand copy with a strong tone of voice
Manage content scheduling and publishing using social management tools (Sprout or similar preferred)
Fully own TikTok as a brand marketing channel (not personal or creator-only accounts)
Develop platform-native strategies tailored to Gen Z behaviors and trends
Measure, optimize, and scale performance based on data and insights
Lead influencer, creator, and ambassador programs from strategy through execution
Partner closely with paid media teams and agencies to develop high-performing creative
Execute low-budget boosting across Meta and TikTok and translate results into recommendations
Drive content production from ideation through post-production
Coordinate logistics such as shot lists, schedules, and location access
Support in-location content capture and events to ensure authentic storytelling
Monitor brand mentions, trends, and audience conversations
Guide community management best practices and escalation protocols
Build emotional connection and engagement with priority audiences
Manage and mentor at least one direct report
Collaborate cross-functionally with creative, brand, PR, paid media, and operations
Partner with Finance on creator budgets, contracts, and invoicing
Qualification
Required
6–9+ years of social media experience in fast-moving, brand-driven environments
Prior people management experience required
Proven senior-level ownership of social strategy and execution
Deep expertise in TikTok for brand marketing
Strong copywriting and creative direction skills
Comfortable operating in ambiguity and fast-changing environments
Bachelor's degree in Marketing, Communications, Business, or related field
6–9+ years of social media strategy and content experience
2+ years of people management experience
Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube
Demonstrated success engaging Gen Z and Millennial audiences
Experience with influencer, creator, or ambassador programs
Data-driven mindset with strong reporting and optimization skills
Preferred
Agency experience welcome
Industry background not required — passion for brand-building is key
Benefits
Comprehensive health, dental, and vision coverage
401(k) options
Paid parental leave
Complimentary brand-related memberships and perks
Company
Lakeshore Talent
Since 1995, Lakeshore has provided Staffing, Recruiting and Payrolling services to employers in Denver and Chicago across multiple industries.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Amy Arroyo
Employee focused HR Business Partner & Sr. Account Executive
Tara Stelter
Account Manager, Partnership Development
Company data provided by crunchbase