Imprivata · 2 days ago
Chief Marketing Officer
Waltham, MA
Full-time
Hybrid
Director/Executive
15+ years expImprivata is a company that delivers unified access and security management programs for healthcare and mission-critical organizations. They are seeking a Chief Marketing Officer to lead their marketing efforts, develop overall marketing strategies, and drive business growth through effective brand positioning and customer acquisition.
Information ServicesSecurity
Responsibilities
Define and own the marketing strategy aligned to company growth objectives
Identify and prioritize target markets, ICPs, buyer personas, and use cases
Lead market segmentation, competitive positioning, and category strategy
Drive expansion strategy (new verticals, geographies, products)
Own the company brand, value proposition, and positioning
Ensure consistent, compelling messaging across all customer touchpoints
Establish category leadership and differentiation vs. competitors
Serve as a key external spokesperson (events, press, analyst relations)
Own the end-to-end demand generation engine (pipeline creation)
Drive integrated campaigns across:
+ Digital, content, SEO/SEM
+ Events, webinars, ABM
+ Partners and alliances
Be accountable for marketing-sourced and marketing-influenced pipeline
Continuously optimize CAC, conversion rates, and ROI
Translate product capabilities into clear customer value
Lead:
+ Product launches and go-to-market plans
+ Messaging frameworks and sales enablement
+ Pricing and packaging strategy (with Product & Finance)
Enable Sales with positioning, battlecards, and narratives
Own customer lifecycle marketing from onboarding adoption expansion advocacy
Drive:
+ Retention and upsell support
+ Case studies, references, community, customer events and community
+ Voice-of-customer insights back to Product
Strengthen customer trust and long-term loyalty
GTM strategy and execution
Pipeline goals and forecasting
Account-based marketing and enablement
Ensure tight alignment between: Marketing, Sales, Product, and Customer Success
Eliminate silos across the revenue engine
Define and track marketing KPIs:
+ Pipeline, revenue influence, CAC, LTV
+ Conversion rates and funnel performance
Own marketing tech stack and data integrity
Use insights to drive continuous improvement and prioritization
Build, lead, and scale a high-performing marketing organization
Define org structure, roles, and operating rhythms
Manage budget, resources, and agency partners
Foster a culture of accountability, experimentation, and customer focus
Qualification
Required
Bachelor's degree in Marketing, Business Administration or related field
15+ years of marketing experience, including at least 10 in a senior leadership role
Proven track record in a relevant industry
Strong leadership and team management skills with the ability to inspire and motivate a diverse marketing team
Extensive experience in digital marketing platforms, including social media, SEO, SEM, email marketing, and content marketing
Solid understanding of marketing analytics and the ability to turn data insights into actionable strategies
Excellent verbal and written communication skills, with the ability to present ideas clearly and influence senior leaders and stakeholders
Strong creative vision combined with the ability to develop and implement strategic marketing plans
Preferred
MBA or advanced degree is preferred
Benefits
Top-notch work environment
Developmental opportunities
Competitive total rewards package
Desire to have fun
Company
Imprivata
The digital identity company for life- and mission-critical industries, simplifying secure access across hyper-complex ecosystems
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$45MKey Investors
Thoma BravoSapphire Ventures
2022-04-11Private Equity
2016-07-13Acquired
2014-06-24IPO
Leadership Team
Jeff Kalowski
Senior Vice President, Legal
Recent News
BiometricUpdate.com
2026-01-24
BiometricUpdate.com
2025-11-26
2025-11-08
Company data provided by crunchbase