Apple · 16 hours ago
Marketing Lead, F1 on Apple TV
Culver City, CA
Full-time
Onsite
Senior Level, Lead/Staff
$147K/yr - $274K/yr
10+ years expApple is a leading technology company that creates innovative products and services. They are seeking an experienced Marketing Lead to drive the go-to-market strategy for F1 on Apple TV, focusing on campaign planning and execution to maximize awareness and engagement. The role involves collaboration across teams to deliver impactful marketing initiatives that resonate with fans and enhance F1's presence within the Apple ecosystem.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Senior level oversight of go-to-market planning, strategy & campaign execution including positioning, budgeting, KPIs, targeting, cross-functional briefing and alignment across Apple paid & owned channels and league partners
Partner with creative teams to deliver breakthrough campaigns and creative assets throughout the season
Execute high-impact activations across on-the-ground, digital, and social channels
Work across the Apple ecosystem to drive cross-platform promotion and tune-in across Apple Services
Provide & present timely updates to Apple cross-functional teams and senior leadership on campaign status, key learnings, and performance metrics
Qualification
Required
10+ years of relevant sports marketing experience in consulting and/or consumer marketing across media and entertainment
Experience in launching and leading full funnel integrated marketing campaigns, in partnership with multiple external and internal partners
Proven experience developing consumer-first marketing strategies, connecting storytelling to business results, primarily focused on consumer engagement and retention, and increasing brand awareness
Strong leadership and project management capabilities with exceptional attention to detail; successful track record delivering results and exceeding expectations on time
Strong presentation skills and experience crafting Keynote presentations for senior leadership; ability to quickly translate complex issues into a coherent narrative that prompts collaboration, alignment, and action
Experience collaborating with league partners in joint campaigns, creative & approvals
Bachelor's degree required
Preferred
Self-starter mentality with the ability to work effectively in a fast-paced environment; comfort managing ambiguity while driving results with minimal guidance
Strong ability to influence and align stakeholders cross-functionally
Thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
Passion for and knowledge of the global sports industry & consumer trends
Masters degree, a plus
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase