Freelance Digital Marketing Analytics & Paid Media Specialist jobs in United States
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Method Co. · 12 hours ago

Freelance Digital Marketing Analytics & Paid Media Specialist

positionUnited States
timePart-time
remoteRemote
seniorityMid Level

Method Co. is a hospitality-driven development, design, and operations company creating distinctive hotels, restaurants, and lifestyle spaces. They are seeking an experienced Freelance Digital Marketing Analytics & Paid Media Specialist to support their growing portfolio of brands by monitoring, analyzing, and optimizing digital advertising spend, particularly on paid social platforms such as Instagram and Meta.

HospitalityHotelProperty DevelopmentRestaurants
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Culture & Values
Hiring Manager
Casey Monahan
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Responsibilities

Monitor and analyze digital advertising spend across platforms, primarily Meta (Instagram/Facebook)
Manage and optimize paid social campaigns, including retargeting and boosting high-performing content
Track and report on performance metrics including ROAS, CPA, CTR, conversions, and spend efficiency
Identify optimization opportunities to improve targeting, creative performance, and budget allocation
Provide concise weekly or bi-weekly performance summaries with actionable insights
Collaborate with internal stakeholders to align paid media efforts with broader marketing goals
Ensure tracking, pixels, and conversion events are properly set up and functioning

Qualification

Paid digital advertisingMeta Ads ManagerAnalytical skillsRetargeting strategiesAudience segmentationGoogle AnalyticsClear communicationIndependent work

Required

Proven experience managing and analyzing paid digital advertising campaigns, especially Meta/Instagram
Working with Meta Ads Manager
Strong analytical skills with the ability to turn data into clear recommendation
Experience with retargeting strategies and audience segmentation
Familiarity with ad dashboards, reporting tools, and performance tracking
Ability to work independently within a limited weekly hour commitment
Clear and professional communication skills

Preferred

Experience working with hospitality, lifestyle, or multi-brand portfolios
Familiarity with Google Analytics and related analytics platforms
Prior freelance or agency experience

Company

Method Co.

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Based in Philadelphia, Method Co. is an innovator and leader in the development and operation of hospitality projects around the country.
dateFounded in 2012
location
Philadelphia, Pennsylvania, USA
people-size201-500 employees
web-link
http://methodco.com/

Funding

Current Stage
Growth Stage
Total Funding
$5.35M
2019-06-25Series Unknown· $5.35M

Leadership Team

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Randall T. Cook
CEO/Co-Founder
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David Grasso
President & Co-Founder
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